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Manuel Fernandes

2 posts published

Take a ride with Programmatic DOOH
lytads

Take a ride with Programmatic DOOH

“Change is inevitable, Growth is Optional”. With this famous quote in mind we will be accessing the changing landscape of DOOH and how a brand’s growth depends on it! It is a well known fact that Out-Of-Home Advertising has been of paramount importance when it comes to ‘getting your

Manuel Fernandes Jan 12, 2022 • 3 min read
How the COVID-19 pandemic has impacted the OOH industry and what lies ahead
lytads

How the COVID-19 pandemic has impacted the OOH industry and what lies ahead

Until March 2020, the outdoor advertising or out-of-home (OOH) advertising industry, had been a thriving form of marketing and had reached a market size of 33.6 billion rupees in India by the end of FY 2019. However as with most industries, COVID-19 did draw the brakes on this. Brands

Manuel Fernandes Oct 10, 2021 • 2 min read

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