Manuel Fernandes - Wrap2Earn

Everything you need to know about Car branding!

Car branding is a beneficial, cost-effective advertising form that helps you in establishing your brand in the marketplace. Car branding is a term, which describes anything on your vehicle that promotes your business, from the sticker on the side, to an entire vehicle wrap. Branding is the process of creating

Get app downloads using outdoor advertising

Since consumers naturally tend towards the profound and recurring impact of advertising, they generally recall and take pleasure in responding more vividly towards OOH (out-of-home) ads rather than those from in-house advertising categories. Hence, consumers eagerly, rapidly, and compulsively begin to download their application on beholding the charming world of

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Tracking campaign efficacy in outdoor advertising?

Outdoor advertising encompasses a vast field. It refers to all forms of non-media advertising in all public places, be it sports venues, cricket, football stadiums, bus shelters, train stations, cars, roads, etc. Outdoor advertising has many advantages, chiefly maximum visibility, especially through panels displaying 24 hours a day. This increases

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Programmatic advertising trends

Firstly, let’s understand Programmatic advertising before we dwell in detail about its various trend-settings. Programmatic advertising is an easy and transparent facilitation for buying and selling advertising space in digital media outlets, namely: websites, apps, digital out-of-home screens, etc. Programmatic media buying involves buying an ad space online, in

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Restaurant Branding-A Guide

The aim of Restaurant branding is to ever create benign emotional connections with varied customers and guests, fulfilling their tasty appetites, and culinary delights in an extremely pleasant ambiance. This fine-tuned hospitality alone will enable them to frequent this warm, welcoming place, as their pleasurable rendezvous. The restaurant in turn,

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How can I do retail branding?

Retail branding forms a strategy for building a strong perception of your store in your customers’ minds. This leads them to the garden path, evoking positive feelings and allowing your customers to get interested in your business in an appropriate way. The brand is the aspiration the customer wants to

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Product sampling in taxi advertising

Taxi advertising product portfolio includes taxi top advertising, different formats of the side door and window advertising, inside the taxi, head-rest advertising, flier dispensers, and special promotions. Product sampling will draw people to your activation. Product sampling in taxi advertising gives customers a taste, feel, and smell of your product.

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What is Mobile App Advertising?

Mobile app advertising allows developers to make money through ads delivered inside their mobile apps. Mobile app advertising refers to ad campaigns and ads designed for mobile devices, which include tablets, smartphones, and wearable devices. Mobile ads can appear within apps, on websites and social media platforms, viewed through mobile

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Advertising in Mumbai Metro Trains

Mumbai Metropolitan City is the financial capital of India. It is a business, industrial, trade & marketing hub. Hence, there is an utmost need for advertisements and displays for its various manufacturing, products, and services available. This seems more so because all sorts of businesses, marketing, and salespeople constantly visit

Full car wrap advertising with road show by Wrap2Earn

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Innovations in outdoor advertising

At the Cannes Lions International Festival of Creativity in 2021, Adidas' Liquid Billboard advertising campaign won the Outdoor Grand Prix. As it turns out, there is fierce rivalry growing daily in the advertising industry, which was once integral to businesses and companies; there is a flood of new businesses and

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Take a ride with Programmatic DOOH

“Change is inevitable, Growth is Optional”. With this famous quote in mind, we will be accessing the changing landscape of DOOH and how a brand’s growth depends on it! It is a well-known fact that Out-Of-Home or Outdoor Advertising has been of paramount importance when it comes to ‘getting

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Digital Taxi Tops are taking over the World

Driven by busy schedules, people are in transit 2 to 3 hours a day on a daily basis, traveling to and from work, shopping, visiting places, etc. Considering that, along with the attention span of human beings reduced to a mere 8 seconds; mostly dedicated to their mobile screens scrolling

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Importance of Hyperlocal Advertising

There has been a big change in the work culture of people along with a change in consumer behavior (shortened attention span), advertisers and businesses alike are being seen changing their ways to reach out to their target audience. DOOH in the form of Digital Billboards and Taxi Top Screen

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How the COVID-19 pandemic has impacted the OOH industry and what lies ahead

Until March 2020, the outdoor advertising or out-of-home (OOH) advertising industry, had been a thriving form of marketing and had reached a market size of 33.6 billion rupees in India by the end of FY 2019. However, as with most industries, COVID-19 did draw the brakes on this. Brands