Manuel Fernandes

2 posts published

Take a ride with Programmatic DOOH

“Change is inevitable, Growth is Optional”. With this famous quote in mind we will be accessing the changing landscape of DOOH and how a brand’s growth depends on it! It is a well known fact that Out-Of-Home Advertising has been of paramount importance when it comes to ‘getting your

Lytads

How the COVID-19 pandemic has impacted the OOH industry and what lies ahead

Until March 2020, the outdoor advertising or out-of-home (OOH) advertising industry, had been a thriving form of marketing and had reached a market size of 33.6 billion rupees in India by the end of FY 2019. However as with most industries, COVID-19 did draw the brakes on this. Brands