Driven by busy schedules, people are in transit 2 to 3 hours a day on a daily basis, traveling to and from work, shopping, visiting places, etc. Considering that, along with the attention span of human beings reduced to mere 8 seconds; mostly dedicated to their mobile screens scrolling through – how would you advertise your brand effectively?
Traditional billboards and hoarding are still considered as one of the most effective ways to advertise outdoor; however, the budget for it has to be as big! The solution is Digital Outdoor Advertisements (DOOH). Published research by Statista Research Department this year stated; “ad spending on DOOH would increase from 6.7 billion U.S dollars in 2019 to 15.9 billion in 2027” (www.statista.com)
DOOH is available in many forms across the world, however, the one source that is taking the world by storm is Digital Taxi Top Advertising.
Apart from using public transport, like the metro and bus, taxis are the next best thing for people trying to get from one place to the other. On an average a taxi is estimated to travel around 250 to 500kms per day for 10 hours a day if not more. For advertisers wanting to reach out to their customers who are mostly always on-the-move Digital Taxi Top Ads is proving to be the most effective, affordable, and simple medium of advertising.
A moving vehicle with an LED display of Digital Ad on its roof is sure to grab the attention of passer-byes. This form of advertisement is targeted at the people outside on the streets rather than the passenger within the car. This new model is proving to be effective for the following reasons:
- Focused yet geographically larger outreach.
- Cost-friendly compared to Static Billboards.
- Real-Time Data is available to the advertiser to understand the market better.
- Longer Shelf-life as opposed to the traditional hoardings and billboards.
According to Statista Research Department; “considering digital taxi-top advertising and the actions taken in response, a study from 2020 in the United States found that among the respondents, who engaged with taxi-top ads, 25 percent searched online for the product or service advertised. Another 17 percent said they recommended the advertised product or brand”.
With the highest recall and reach, Taxi Top Advertising showcases the message or ad at eye level and has the flexibility to be changed according to the location of the car, the weather, time of day, and much more. Certain Ad agencies have expertise over the same and provide businesses full control to upload their creatives, select the important parameters with just a click of a button. With access to an online dashboard that allows them to see real-time location of cars, track the number of ad plays, total display hours, and much more. LytAds is one such self-serve platform helping brands make the most of their budget.
Summing up, it can be rightly said Digital Out-of-Home Advertisements is the icing on the cake of the Ad world with Digital Taxi Top Ads as the cherry on top! So, plan and strategize so that you are able to have the cake and enjoy it too, and that too at an affordable price range.