How Mogu Mogu’s Transit Media Campaign

When your product is as playful and refreshing as Mogu Mogu, your advertising has to stand out with the same energy. That’s exactly what unfolded across Mumbai and Hyderabad, where Wrap2Earn executed a high-impact transit media advertising campaign that made the fruity drink brand unmissable across major commute touchpoints.

With smart placement, vibrant creative execution, and formats designed for frequency, Mogu Mogu didn’t just show up—it became part of the city’s daily rhythm.

The Brief: Mass Visibility with a Fun Twist

Mogu Mogu set out to reach urban, on-the-move audiences with a campaign that could drive brand recall at scale. With a fun, youthful identity and a strong retail presence across platforms like Blinkit, Zepto, and Amazon, they needed a campaign that could extend that visibility into the physical world.

What they got was a strategy powered by transit advertising and BTL (Below The Line) advertising—formats that win by being in the right place at the right time, again and again.

The Rollout: Transit Media That Delivered

The campaign spanned three high-exposure channels:

Metro Train Interiors (Mumbai & Hyderabad): From emergency exits to door wraps and pillar panels, metro riders were greeted with Mogu Mogu’s bold visuals and catchy taglines like “Got you on our mind” and “Let’s keep moving.”

Cityflo Buses: Five premium buses wrapped entirely in Mogu Mogu’s signature aesthetic carried the brand across prime city routes.

LytAds Taxi-Top Screens: With 500 digital screens atop moving cabs, the brand showcased its complete flavor range, including new launches.

Together, these formats formed a cohesive and powerful mobile marketing campaign, allowing Mogu Mogu to be seen by thousands every single day, without requiring audience effort or intent.

The Impact: When BTL Meets FMCG Brilliance

This campaign was a great example of how brand activation events and transit media advertising can serve the FMCG category. With high product turnover and the need for instant recall at the point of purchase, visibility isn’t optional—it’s essential.

Unlike traditional digital campaigns, roadshow advertising and transit-based formats create passive but powerful impressions. People may not click—but they remember. And in this campaign, Mogu Mogu managed to land not just frequency but affection through a combination of eye-catching creatives and joyful branding.

By tapping into everyday city movement, the campaign embedded the brand into the daily lives of consumers—building not just awareness but top-of-mind preference.

Built by Wrap2Earn: Specialists in Motion-Led Advertising

This campaign was ideated and executed by Wrap2Earn, a leading transit media advertising agency known for its expertise in BTL advertising, mobile OOH, and branded content on the move.

With deep experience in scaling mobile marketing campaigns for consumer-first brands, Wrap2Earn has consistently delivered results that are not just seen—but remembered.

Looking to activate your brand where the city moves?
Start with Wrap2Earn—your partner in high-impact transit media.