The New Movers: What India’s Hottest Startups Reveal About the Future of Marketing on the Move

Dewang Chaurasia -

Every month, India’s startup ecosystem adds fresh names to the radar—companies challenging norms, building new categories, or reinventing old ones. The Inc42 “30 Startups to Watch” list for May 2025 is no different. It’s a snapshot of what the future looks like across fintech, consumer brands, climate tech, and logistics.

But while these startups are building innovation from the ground up, there’s something else they’re equally invested in: visibility.

At Wrap2Earn, a fleet branding services company, we believe that the fastest-growing brands are also the most seen—and the smartest ones know how to use cities as canvases.

Let’s break down how some of these rising brands can leverage formats like cab branding, mobile billboard advertising, and roadshow advertising to amplify their next growth move.

Startups on the Move: A New Need for Physical Visibility

Several names on this month’s list—from agri-fintech enablers to AI-first beauty marketplaces—are already experimenting with mobile marketing campaigns and influencer playbooks. But when digital gets saturated, physical media becomes the breakout channel.

Formats like:

…offer an edge in visibility—especially for new-age D2C or urban-first brands who need quick, memorable recall.

Movement = Memory

Founders today are launching smarter. They want every ad dollar to move—literally and metaphorically.

That’s where Wrap2Earn’s core products come in:

  • Taxi branding services in Mumbai, Delhi, Bangalore, and Pune
  • Fleet advertising agency solutions for consistent city-wide visibility
  • BTL (Below The Line) advertising options that go hyperlocal without needing retail shelf presence

Whether it’s a healthcare startup building trust or a new-age F&B brand launching in a new market, car wrap advertising allows them to stay top-of-mind—without overspending on big-ticket billboards.

From Fintech to Foodtech: Why Startups Are Choosing Cab Media

For startups in sectors like insurtech, SaaS, or logistics—where product differentiation is subtle and digital media is cluttered—taxi advertising offers an unfair advantage:

  • You reach commuters in a non-scrollable format
  • You drive repeat impressions daily
  • You own exclusive brand real estate across vehicles

Plus, when startups pair it with brand activation events or city launches, the result is unmatched buzz.

The Wrap2Earn Advantage

At Wrap2Earn, we’ve worked with fast-growing businesses that needed to break into cities without burning through their performance budgets. With a network across 15+ cities, 15,000+ cabs, and complete visibility tools, we enable transit advertising that delivers both performance and presence.

Whether you're looking to advertise on taxis in Mumbai or Delhi, or planning vehicle branding services for your next product rollout, we make your message move—seamlessly.

Final Word

India’s new startups are agile, fast-moving, and ready to scale. Their marketing shouldn’t be any different.

As the digital noise grows louder, Wrap2Earn’s transit media advertising solutions help startups stay visible, relevant, and memorable—on the roads where attention is real.