Tira x Wrap2Earn: A Citywide Uber Shuttle Advertising Takeover
Table of Contents
Introduction
In today’s competitive beauty market, brands must find impactful ways to stand out and stay top-of-mind. Tira, a fast-growing beauty brand, wanted to amplify visibility for its Big Beauty Party Sale and connect with urban consumers across Delhi NCR. To achieve this, Tira turned to high-impact mobility media, leveraging transit advertising to reach audiences during their daily commute.
Through a large-scale activation using fully wrapped Uber Shuttle buses, the brand transformed everyday transport into dynamic brand touchpoints. This approach positioned Tira prominently across high-density city routes through eye-catching bus ads, strengthening brand recall among on-the-move audiences.
Strategic Objectives
The campaign set out to achieve the following goals:
Boost Awareness for the Big Beauty Party Sale
Drive mass visibility across Delhi NCR by utilising bus advertisements on frequently travelled city routes.
Increase Store Visits
Encourage footfall to Tira stores by ensuring high-frequency exposure via transport advertising formats.
Engage Urban Commuters
Reach office-goers, students, and daily commuters using mobile OOH in the form of fully wrapped buses across key city routes.
Strengthen Brand Recall
Maintain consistent visibility throughout the 10-day campaign by leveraging 60 fully wrapped buses across high-traffic routes.
The Solution
To achieve its objectives, Tira deployed a large-scale transit advertising campaign using Uber Shuttle External Wraps as the primary medium.
Key elements of the campaign included:
1. 60 Fully Wrapped Buses Across Delhi NCR
Each Uber Shuttle bus was transformed into a moving billboard, carrying bold, vibrant bus ads showcasing Tira’s Big Beauty Party Sale. These high-visibility wraps ensured the branding stood out across busy roads, intersections, marketplaces, and office corridors.
2. City-Wide Coverage for Maximum Reach
The buses operated across major Delhi NCR routes, ensuring widespread exposure through high-frequency transport advertising. The mobility of these vehicles enabled repeated impressions throughout the day.
3. High-Impact Creative Storytelling
The striking visuals on the bus advertisements highlighted Tira’s beauty sale, ensuring the design remained eye-catching whether in motion or idle in traffic.
4. Dedicated Bus Advertising Strategy
By focusing exclusively on bus advertisements, the campaign delivered concentrated, high-impact visibility across Delhi NCR, ensuring maximum engagement with urban commuters throughout the 10-day period.
5. Seamless Execution
The 10-day campaign was executed smoothly across all 60 buses, maintaining consistency in design, placement, and visibility.
The Outcome
The Tira Uber Shuttle campaign created widespread visibility across Delhi NCR, turning daily commutes into memorable brand interactions. Key outcomes included:
Mass Awareness Across Key Routes
With 60 buses moving across the city, the campaign generated thousands of daily impressions, significantly boosting awareness for the Big Beauty Party Sale.
Enhanced Brand Engagement
Commuters and passersby encountered bright, bold branding through bus advertisements, making the campaign visually striking and memorable.
Stronger Recall Through Transit Media
The use of bus advertisements helped reinforce Tira’s message, ensuring high visibility across key city routes and keeping the Big Beauty Party Sale top-of-mind for urban commuters.
Conclusion
This campaign showcases Tira’s strategic approach to leveraging transit advertising to drive real impact during a key retail moment. By activating 60 fully wrapped Uber Shuttle buses across Delhi NCR, the brand effectively used bus ads and transport advertising to deliver strong visibility, repeated exposure, and increased store visits.
The initiative stands as a strong example of how mobility-based advertising—bus advertisements, taxi advertising, and other transit formats—can be used creatively to amplify brand presence and influence consumer behaviour at scale.