Wrap2Earn Partners with Moove to Scale the Future of Mobility Advertising

Keisha Alemao -

Table of Contents

Introduction: Scaling the Future of Mobility Advertising

At Wrap2Earn, we believe mobility is more than just movement — it’s an opportunity. An opportunity for brands to show up where attention is real, frequent, and contextual. Today, we’re excited to take that vision further by announcing our exclusive national advertising partnership with Moove, a collaboration that significantly strengthens India’s mobility-led Out-of-Home (OOH) ecosystem.

This partnership enables Wrap2Earn to manage interior and exterior advertising across Moove’s high-utilisation ride-hailing fleet operating on the Uber India platform, spanning key metro markets including Mumbai, Delhi NCR, Bengaluru, and Hyderabad. By combining Moove’s scale with Wrap2Earn’s transit media expertise, we are creating a premium, performance-driven advertising platform built for modern brands.

The collaboration marks an important milestone in our journey to build a scalable, city-wide transit media network that delivers consistent visibility and measurable impact. As highlighted in early industry coverage, the partnership expands access to a new class of mobile advertising inventory designed for reach, frequency, and relevance in dense urban environments.

Why This Partnership Matters

Urban audiences are constantly on the move — commuting, working, socialising, and exploring cities throughout the day. Traditional outdoor media often struggles to keep pace with this movement. Mobility-led advertising, however, travels with consumers, embedding brand presence into everyday routines.

Moove’s fleet is among the most highly utilised ride-hailing operations in India, making it an ideal partner for sustained brand exposure. Through this partnership, Wrap2Earn will exclusively plan and execute advertising formats that transform these vehicles into high-impact moving brand assets, delivering repeated impressions across high-intent locations. Several industry reports have already noted how this collaboration strengthens the role of transit media within the broader OOH mix.

Built for Scale, Designed for Impact

With this partnership, advertisers gain access to a unified platform that supports multi-city campaigns with consistent execution standards. Whether it’s full-body wraps, hybrid formats, or in-cab branding, campaigns can now be customised by city, objective, and audience density — without the fragmentation typically associated with traditional outdoor buys.

As covered in recent articles, this partnership also builds on Wrap2Earn’s growing portfolio of exclusive mobility collaborations, reinforcing our commitment to innovation and operational excellence. The ability to activate campaigns across multiple metros through a single, managed network unlocks new efficiencies for brands looking to scale visibility without compromising quality.

What This Unlocks for Brands

For advertisers, the Wrap2Earn x Moove partnership delivers a future-ready media channel that offers:

  • High-frequency urban exposure through daily commuter movement
  • Strong visibility across residential, commercial, and arterial routes
  • Brand-safe, professionally managed inventory
  • Scalable national execution with local relevance

As several recent write-ups have observed, this reflects a broader shift in how brands are approaching outdoor advertising — moving from static placements to dynamic, movement-driven platforms that align with real consumer behaviour.

Looking Ahead

This partnership with Moove is a meaningful step forward in our mission to redefine how brands engage with audiences in motion. As cities grow denser and attention becomes harder to capture, mobility-led advertising will play an increasingly critical role in brand strategy.

At Wrap2Earn, we’re excited to build what’s next — expanding our network, strengthening our partnerships, and helping brands move beyond traditional OOH into a more connected, measurable, and impactful future.