Wrap2Earn x Dhan: Amplifying Brand Visibility Using Uber Shuttle Bus Advertising
Table of Contents
Introduction
In today’s competitive brand landscape, visibility is everything—especially in bustling metros where consumers are constantly on the move. To strengthen its presence in one of India’s most active financial and commercial hubs, Dhan partnered with Wrap2Earn to deploy a high-impact transit media activation across Delhi.
With the objective focused purely on generating widespread brand awareness, Dhan tapped into the power of Uber Shuttle bus advertisements, turning everyday commuter journeys into consistent, high-frequency brand exposures.
Strategic Objectives
The Dhan Delhi campaign was designed primarily as an awareness initiative. With no specific performance-led brief, the goals were clear and focused:
1. Build Broad-Based Awareness in Delhi
Establish a strong, citywide brand presence by leveraging transit advertising formats that naturally integrate into daily commuter routes.
2. Amplify Visibility Through Scale
Use a high-volume fleet of branded Uber Shuttle buses to maximize impressions across key zones, from business districts to residential corridors.
In addition to these overarching goals, the campaign sought to strengthen top-of-mind recall and ensure that Dhan’s brand identity remained visible, consistent, and recognisable throughout the campaign period.
The Solution
To meet these objectives effectively, Dhan utilized Wrap2Earn’s Uber Shuttle network—one of Delhi’s most dynamic and efficient transit media advertising platforms. The plan deployed 100 fully branded external buses across the city for one month.
Key elements of the campaign included:
Large-Scale Bus Branding
100 Uber Shuttle buses carried Dhan’s branding across high-density commuter routes, ensuring sustained visibility throughout the day. This format leveraged the full potential of bus ads and transport advertising.
Route-Based Frequency
As buses moved through commercial zones, tech parks, marketplaces, and residential clusters, they generated repeated daily impressions, reinforcing Dhan’s message at scale.
Cohesive Brand Presence
Uniform creative assets ensured that the buses delivered a consistent visual identity, helping the brand stand out amidst Delhi’s otherwise cluttered OOH environment.
On-Ground Execution Excellence
Wrap2Earn ensured seamless coordination, consistent quality checks, and full fleet activation, enabling flawless delivery of the campaign mandate.
The Outcome
The Dhan campaign successfully established dominant visibility across Delhi’s busiest transit corridors. While the initiative did not include performance metrics or targeted KPIs, its impact is evident from several key outcomes:
Citywide Awareness
With 100 branded buses operating across diverse routes, the campaign generated thousands of daily impressions among officegoers, students, shoppers, and residential commuters.
High Recall Through Repeated Exposure
Daily route repetition ensured that the brand stayed top-of-mind for audiences encountering the buses multiple times within a week.
Enhanced Urban Penetration
By activating mobile media instead of static assets, Dhan broke through varied socio-economic catchments, expanding reach across the city efficiently.
Share-of-Voice Lift in Transport Corridors
The scale and visibility of the buses positioned Dhan prominently across Delhi’s transit landscape, strengthening brand salience.
Conclusion
The Dhan Delhi campaign demonstrates the effectiveness of large-format transit advertising in delivering broad, high-frequency brand visibility. Through Wrap2Earn’s robust execution and extensive Uber Shuttle fleet, the brand achieved strong awareness during the one-month period.
For advertisers looking to dominate urban markets, this case study reaffirms the power of creatively executed bus advertisements, and high-impact transport advertising to build meaningful brand presence at citywide scale.