Lytads Measure, Analyze, Adapt: Optimizing Your Taxi Top Campaigns for Maximum Impact When we set out to plan an outdoor campaign, we often have the same concerns lingering on our minds: Are we reaching the right audience? Is our ad optimally placed for maximum visibility? How do we measure performance, allocate budgets, and adapt in real time? With LytAds, you can Measure,
Case study Wrap and Roll: LIC's Car Advertising Campaign with Wrap2Earn Introduction: In today's competitive world, innovative advertising methods have become crucial to building brand visibility and engaging the target audience effectively. One such method in India is car branding. Car branding in India is on the rise, with companies increasingly utilizing this unique advertising platform. LIC's collaboration with Wrap2Earn for
Lytads What is Advertising Analytics in OOH Advertising? Companies spend a decent share of their budget on OOH advertising and the advertising sphere has also experienced a series of surges ever since its inception. However, one of the biggest disadvantages of OOH advertising is the unmeasurable results. Businesses bear heavy costs for outdoor advertising to increase the visibility
