“Change is inevitable, Growth is Optional”. With this famous quote in mind we will be accessing the changing landscape of DOOH and how a brand’s growth depends on it! It is a well known fact that Out-Of-Home Advertising has been of paramount importance when it comes to ‘getting your

Driven by busy schedules, people are in transit 2 to 3 hours a day on a daily basis, traveling to and from work, shopping, visiting places, etc. Considering that, along with the attention span of human beings reduced to mere 8 seconds; mostly dedicated to their mobile screens scrolling through

Until March 2020, the outdoor advertising or out-of-home (OOH) advertising industry, had been a thriving form of marketing and had reached a market size of 33.6 billion rupees in India by the end of FY 2019. However as with most industries, COVID-19 did draw the brakes on this. Brands