Lytads Programmatic advertising trends Firstly, let’s understand Programmatic advertising before we dwell in detail about its various trend-settings. Programmatic advertising is an easy and transparent facilitation for buying and selling advertising space in digital media outlets, namely: websites, apps, digital out-of-home screens, etc. Programmatic media buying involves buying an ad space online, in
Lytads What is Advertising Analytics in OOH Advertising? Companies spend a decent share of their budget on OOH advertising and the advertising sphere has also experienced a series of surges ever since its inception. However, one of the biggest disadvantages of OOH advertising is the unmeasurable results. Businesses bear heavy costs for outdoor advertising to increase the visibility
Lytads What is programmatic OOH? While doing your laundry, you discover your washing machine has broken, and a technician arrives at your door at the very same moment. Bingo for both! Isn't it? Google ads, YouTube ads, and other social media ads are popular examples of moments like these in the digital marketing world. Let's
Lytads Take a ride with Programmatic DOOH “Change is inevitable, Growth is Optional”. With this famous quote in mind, we will be accessing the changing landscape of DOOH and how a brand’s growth depends on it! It is a well-known fact that Out-Of-Home or Outdoor Advertising has been of paramount importance when it comes to ‘getting
