Firstly, let’s understand Programmatic advertising before we dwell in detail about its various trend-settings.  Programmatic advertising is an easy and transparent facilitation for buying and selling advertising space in digital media outlets, namely: websites, apps, digital out-of-home screens, etc. The programmatic media buying involves buying an ad space online,

Companies spend a decent share of their budget on OOH advertising and the advertising sphere has also experienced a series of surges ever since its inception. But one of the biggest disadvantages of OOH advertising is the unmeasurable results. Businesses bear heavy costs for outdoor advertising to increase the visibility

Many small brands have outshined the monopoly of big brands and established a name for themselves. There are thousands of small businesses entering the market every day to compete with established brands. It is fair to claim that advertising determines the fate and rate of success of any business, regardless

Think of outdoor advertising as an investment or a heavy expense that can only be afforded by businesses with deep pockets? Out-of-home ads or OOH ads are crucial parts of marketing, to build brand recognition and brand recall value enabling their sales effort. However, the very expensive billboards, hoardings and

Taxi ads are quite popular in cities like New York, Boston, Chicago, Los Angeles etc. Just search "Taxi in New York" on Google and you will instantly realize how popular it is! To get people's attention, advertisements are displayed on digital screens at eye level on the roof of cabs.

Advertising has been around for centuries, ads influence 90% of sales and many businesses can not even sell their products without getting them advertised. Thus, the search for a dynamic and effective medium to advertise on is always a constant need for businesses. There are various mediums available like print,

While doing your laundry, you discover your washing machine has broken, and a technician arrives at your door at the very same moment. Bingo for both! Isn't it? Google ads, Youtube ads, and other social media ads are popular examples of moments like these in the digital marketing world. Let's

Driven by busy schedules, people are in transit 2 to 3 hours a day on a daily basis, traveling to and from work, shopping, visiting places, etc. Considering that, along with the attention span of human beings reduced to mere 8 seconds; mostly dedicated to their mobile screens scrolling through

There has been a big change in the work culture of people along with a change in consumer behavior (shortened attention span), advertisers and businesses alike are being seen changing their ways to reach out to their target audience. DOOH in the form of Digital Billboards and Taxi Top Screen

Until March 2020, the outdoor advertising or out-of-home (OOH) advertising industry, had been a thriving form of marketing and had reached a market size of 33.6 billion rupees in India by the end of FY 2019. However as with most industries, COVID-19 did draw the brakes on this. Brands