Case study JP Infra Takes Mira Road by Storm with LytAds Taxi Top Digital Screens Introduction: In the bustling metropolis of Mumbai, where brands battle for attention, JP Infra, a leading real estate developer, needed a strategic way to cut through the noise and to launch their new property in Mira Road with a bang, and generate significant buzz and excitement amongst potential buyers. This
Lytads Level Up With LytAds' Hyper-local Advertising For small brands or stores, the support and loyalty of local communities are vital for sustainable growth. These brands often have a clear focus on specific areas they wish to target. But, the pressing question remains: How can they strategically and efficiently connect with these chosen communities? Hyperlocal advertising brings
Lytads Importance of Hyperlocal Advertising There has been a big change in the work culture of people along with a change in consumer behavior (shortened attention span), advertisers and businesses alike are being seen changing their ways to reach out to their target audience. DOOH in the form of Digital Billboards and Taxi Top Screen
Lytads How the COVID-19 pandemic has impacted the OOH industry and what lies ahead Until March 2020, the outdoor advertising or out-of-home (OOH) advertising industry, had been a thriving form of marketing and had reached a market size of 33.6 billion rupees in India by the end of FY 2019. However, as with most industries, COVID-19 did draw the brakes on this. Brands
