DOOH - Wrap2Earn

Targeted Advertising Success: How Hyperice Conquered the Mumbai Market with LytAds

Introduction: In a competitive market like sports recovery equipment, standing out and reaching your target audience can be a challenge. Hyperice, a leading brand in the industry, understood this and devised a strategic marketing campaign with LytAds, a street-level taxi-top advertising media platform. Strategic Objectives: Hyperice aimed to achieve three

Case study

PawsThePataka: How LytAds & HUFT Raised Awareness for Animal Welfare During Diwali

Introduction: Diwali, the festival of lights, is a time for celebration and joy. However, the loud noises and air pollution associated with fireworks can be distressing for animals, causing anxiety, disorientation, and even physical harm. Recognizing this concern, LytAds, a leading taxi-top advertising platform, partnered with HUFT, an animal welfare

Case study

Turning Vegan Doesn't Have to Be Hard: Peta Proves It with LytAds

Introduction For many people, transitioning to a vegan lifestyle can seem daunting. Concerns about finding delicious and convenient vegan options, as well as the perceived higher cost, often act as barriers. Recognizing these misconceptions, animal rights organization Peta partnered with LytAds to launch a unique campaign aimed at debunking these

Case study

LytAds x Zepto: A Case Study in Hyperlocal Success

In today's fast-paced world, capturing customer attention requires innovative and targeted marketing strategies. Zepto, known for its lightning-fast grocery delivery service, aimed to enhance brand visibility and masses. With LytAds, they embarked on a multi-channel campaign that leveraged the power of OOH advertising to align with their existing marketing efforts

Case study

Buzzing with Success: How BuzzOmni Amplified Lollapalooza in Mumbai

Introduction: Mumbai's music scene buzzed with anticipation in the weeks leading up to Lollapalooza 2024. But with a sea of festivals vying for attention, how could Lollapalooza stand out and leave an impact? Their strategic campaign not only amplified the festival's presence but also cemented its position as the hottest

Wrap2earn

Airport Advantage: Capturing Travelers At Chhatrapati Shivaji International Airport

In the bustling city of Mumbai, Chhatrapati Shivaji International Airport serves as a gateway to millions of passengers each year. With a population density of 20,692 persons per square kilometre, it presents an unrivalled opportunity for advertisers to capture the attention of travellers through innovative mediums such as Cab

Lytads

The Art of Storytelling on Taxi Top Screens: Crafting Compelling Narratives with LytAds

Storytelling adds a layer of relatability and relevance to taxi top advertising. Instead of bombarding viewers with disconnected information, narratives create a cohesive and memorable brand experience. This approach fosters brand recall, as passengers are more likely to remember a story that resonates with them compared to a generic promotional

Outdoor Advertising

Embracing Outdoor Advertising: Why your brand needs to step outside

In the dynamic landscape of marketing, where digital strategies often dominate conversations, the charm and effectiveness of outdoor advertising should not be underestimated. Stepping outside the confines of traditional marketing channels can breathe new life into your brand, offering a unique set of benefits that resonate particularly well in the

Buzzomni

A Guide to DOOH Advertising in India

Digital Out-of-Home advertising is on the rise and quickly catching up in India as well. It is a vast media of advertising which focuses on outdoor advertising but with a digital twist. It uses technology to make Out-of-Home advertising more effective with digital signage and other advanced technologies. Advertising agencies

Case study

LytAds: How Cloud9 Scored Big with Cricket Fever

Introduction: In the dynamic world of energy drinks, standing out from the pack takes more than just caffeine. Cloud9, a rising star in the budget-friendly beverage scene, knew this all too well. So, when the Cricket World Cup fever gripped the nation, they devised a campaign as electrifying as the

JP Infra's Taxi Top Digital Screen Advertising Campaign with LytAds

Case study

JP Infra Takes Mira Road by Storm with LytAds Taxi Top Digital Screens

Introduction: In the bustling metropolis of Mumbai, where brands battle for attention, JP Infra, a leading real estate developer, needed a strategic way to cut through the noise and to launch their new property in Mira Road with a bang, and generate significant buzz and excitement amongst potential buyers. This

Lytads

Level Up With LytAds' Hyper-local Advertising

For small brands or stores, the support and loyalty of local communities are vital for sustainable growth. These brands often have a clear focus on specific areas they wish to target. But, the pressing question remains: How can they strategically and efficiently connect with these chosen communities? Hyperlocal advertising brings

Lytads

Programmatic advertising trends

Firstly, let’s understand Programmatic advertising before we dwell in detail about its various trend-settings. Programmatic advertising is an easy and transparent facilitation for buying and selling advertising space in digital media outlets, namely: websites, apps, digital out-of-home screens, etc. Programmatic media buying involves buying an ad space online, in

Lytads

What is Advertising Analytics in OOH Advertising?

Companies spend a decent share of their budget on OOH advertising and the advertising sphere has also experienced a series of surges ever since its inception. However, one of the biggest disadvantages of OOH advertising is the unmeasurable results. Businesses bear heavy costs for outdoor advertising to increase the visibility

Taxi top Digital screen advertising by Wrap2Earn in India

Lytads

Is Low-Cost Outdoor Advertising Possible?

Think of outdoor advertising as an investment or a heavy expense that can only be afforded by businesses with deep pockets? Out-of-home ads or OOH ads are crucial parts of marketing, to build brand recognition and brand recall value enabling their sales effort. However, the very expensive billboards, hoardings, and

Lytads

What is Taxi Top Advertising?

Taxi ads are quite popular in cities like New York, Boston, Chicago, Los Angeles, etc. Just search "Taxi in New York" on Google and you will instantly realize how popular it is! To get people's attention, advertisements are displayed on digital screens at eye level on the roof of cabs.

Lytads

What is programmatic OOH?

While doing your laundry, you discover your washing machine has broken, and a technician arrives at your door at the very same moment. Bingo for both! Isn't it? Google ads, YouTube ads, and other social media ads are popular examples of moments like these in the digital marketing world. Let's

Lytads

Digital Taxi Tops are taking over the World

Driven by busy schedules, people are in transit 2 to 3 hours a day on a daily basis, traveling to and from work, shopping, visiting places, etc. Considering that, along with the attention span of human beings reduced to a mere 8 seconds; mostly dedicated to their mobile screens scrolling

Lytads

Importance of Hyperlocal Advertising

There has been a big change in the work culture of people along with a change in consumer behavior (shortened attention span), advertisers and businesses alike are being seen changing their ways to reach out to their target audience. DOOH in the form of Digital Billboards and Taxi Top Screen

Lytads

How the COVID-19 pandemic has impacted the OOH industry and what lies ahead

Until March 2020, the outdoor advertising or out-of-home (OOH) advertising industry, had been a thriving form of marketing and had reached a market size of 33.6 billion rupees in India by the end of FY 2019. However, as with most industries, COVID-19 did draw the brakes on this. Brands