I was once waiting in traffic on the road in Delhi when my eyes were struck by a car. After that, I noticed other people had been struck by it as well because that car was a cab with a partial wrap on it that read,” Cabs for Women, by Women.” Such a thing in Delhi is a relief and especially during the night, a safe and sound option for lakhs of working women and their families.
Later in The Times of India, I read about that cab again. There was this cab agency called ‘Women on Wheels’ that employed women drivers for Women Passengers only. This was an initiative to provide a sense of safety in cities like Delhi. The cab promoted its own organisation through car branding. This sounds like a total success! Doesn't it? Others may have had similar initiatives, but this one was highlighted. Why? Because of car branding.
What is car branding?
Car branding or car advertising is the wrapping of a brand name, logo, slogan, or using other marketing techniques to identify or create an image for the company. That boosts brand recognition, Car branding is beneficial for businesses to spread the word about their products and services. It is also beneficial for customers as it helps them to identify the company’s products and services, for example, Women on Wheels. Car branding can also help to create a positive image for the company.
Transit advertising used to revolve around autos, buses, trains etc but now cars have also entered this race. There are many reasons why people should go for car branding. Car branding can help to increase brand awareness, build brand equity, and create a strong connection with customers. That ultimately helps to improve sales and profits as it is a creative way to make people recognise the brand and target them.
Car branding media agencies like Wrap2Earn provide various forms of services from four-door wraps and partial wraps to full-cab wraps. It is an advertising specialist that helps brands with cost-effective ad campaigns of high impact. Advertising on cars allows the company to reach an entire city with its ads. Brand specialists are available in cities and states such as Delhi, Mumbai, Kolkata, Chennai, Jaipur, Pune, Lucknow, Ahmedabad, Bengaluru, Hyderabad, and Indore.
When a company uses this method, the brand is exposed to a diverse demographic audience, connecting you with potential customers and increasing sales. As car advertising is relatively new in transit ads campaigns, it is likely to be more effective than other mediums.
In comparison to other OOH formats, we provide a cost-effective method of generating high impressions and measurable returns. Our expertise in cab branding, combined with our pan-India network of commercial fleet partners, enables us to execute successful campaigns at very reasonable rates. Our advertiser dashboard's real-time analytics allow you to monitor the performance of your campaigns too. Thus Wrap2Earn makes sure your brand remains unmissable, unskippable and unstoppable with us!