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Lytads

A collection of 28 posts

How Hyperice Conquered the Mumbai Market with LytAds

Targeted Advertising Success: How Hyperice Conquered the Mumbai Market with LytAds

Introduction: In a competitive market like sports recovery equipment, standing out and reaching your target audience can be a challenge. Hyperice, a leading brand in the industry, understood this and devised a strategic marketing campaign with LytAds, a street-level taxi-top advertising media platform. Strategic Objectives: Hyperice aimed to achieve three

How LytAds & HUFT Raised Awareness for Animal Welfare

PawsThePataka: How LytAds & HUFT Raised Awareness for Animal Welfare During Diwali

Introduction: Diwali, the festival of lights, is a time for celebration and joy. However, the loud noises and air pollution associated with fireworks can be distressing for animals, causing anxiety, disorientation, and even physical harm. Recognizing this concern, LytAds, a leading taxi-top advertising platform, partnered with HUFT, an animal welfare

Turning Vegan Doesn't Have to Be Hard: Peta Proves It with LytAds

Turning Vegan Doesn't Have to Be Hard: Peta Proves It with LytAds

Introduction For many people, transitioning to a vegan lifestyle can seem daunting. Concerns about finding delicious and convenient vegan options, as well as the perceived higher cost, often act as barriers. Recognizing these misconceptions, animal rights organization Peta partnered with LytAds to launch a unique campaign aimed at debunking these

LytAds x Zepto: A Case Study in Hyperlocal Success

In today's fast-paced world, capturing customer attention requires innovative and targeted marketing strategies. Zepto, known for its lightning-fast grocery delivery service, aimed to enhance brand visibility and masses. With LytAds, they embarked on a multi-channel campaign that leveraged the power of OOH advertising to align with their existing marketing efforts

Small Business Terra Bella Branding on LytAds Taxi-top Digital LED Screens

From Local Heroes to Global Giants: How LytAds Can Help Businesses Scale

In this article, we will discuss how LytAds helps in propelling businesses to higher scales and giving them a city-wide reach with the help of digital taxi top screens along with analytical capabilities that generate campaign data in just a few clicks. Some of the few reasons why LytAds is

Purple Seed LytAds Campaign

The Art of Storytelling on Taxi Top Screens: Crafting Compelling Narratives with LytAds

Storytelling adds a layer of relatability and relevance to taxi top advertising. Instead of bombarding viewers with disconnected information, narratives create a cohesive and memorable brand experience. This approach fosters brand recall, as passengers are more likely to remember a story that resonates with them compared to a generic promotional

Outdoor Advertising

Outdoor Advertising

Embracing Outdoor Advertising: Why your brand needs to step outside

In the dynamic landscape of marketing, where digital strategies often dominate conversations, the charm and effectiveness of outdoor advertising should not be underestimated. Stepping outside the confines of traditional marketing channels can breathe new life into your brand, offering a unique set of benefits that resonate particularly well in the

LytAds Taxi Top Advertising

The Power of Contextual Messaging: Elevating Taxi Top Advertising with LytAds

In the dynamic world of Out-of-Home (OOH) advertising, the ability to capture attention and resonate with viewers is paramount. The streets are flooded with static messages, but your brand can rise above the noise. Let's explore how you can leverage contextual messages on taxi top screens with the help of

Measure, Analyze, Adapt: Optimizing Your Taxi Top Campaigns for Maximum Impact

Measure, Analyze, Adapt: Optimizing Your Taxi Top Campaigns for Maximum Impact

When we set out to plan an outdoor campaign, we often have the same concerns lingering on our minds: Are we reaching the right audience? Is our ad optimally placed for maximum visibility? How do we measure performance, allocate budgets, and adapt in real time? With LytAds, you can Measure,

LytAds: How Cloud9 Scored Big with Cricket Fever

LytAds: How Cloud9 Scored Big with Cricket Fever

Introduction: In the dynamic world of energy drinks, standing out from the pack takes more than just caffeine. Cloud9, a rising star in the budget-friendly beverage scene, knew this all too well. So, when the Cricket World Cup fever gripped the nation, they devised a campaign as electrifying as the

Innovations in Car Advertising

Innovations in Car Advertising

Ever spotted a car with colors that make you do a double-take? That's the magic of car wrap advertising – where every curve, every nook of a taxi becomes a strategic space to captivate attention. But, here’s the scoop: car advertising or more specifically cab advertising, isn't merely about slapping

JP Infra's Taxi Top Digital Screen Advertising Campaign with LytAds

JP Infra Takes Mira Road by Storm with LytAds Taxi Top Digital Screens

Introduction: In the bustling metropolis of Mumbai, where brands battle for attention, JP Infra, a leading real estate developer, needed a strategic way to cut through the noise and to launch their new property in Mira Road with a bang, and generate significant buzz and excitement amongst potential buyers. This

Pizza Hut Taxi Top Advertising Campaign with LytAds

Pizza Hut's Recipe for Success: Geo-Targeting with LytAds

In the fast-paced world of advertising, the key to standing out lies in strategic planning, innovative solutions, and cutting-edge technology. Pizza Hut, a household name in the food industry, recently demonstrated how these elements can come together seamlessly in a successful advertising campaign for its store launch. Let's dive into

Level Up With LytAds' Hyper-local Advertising

Level Up With LytAds' Hyper-local Advertising

For small brands or stores, the support and loyalty of local communities are vital for sustainable growth. These brands often have a clear focus on specific areas they wish to target. But, the pressing question remains: How can they strategically and efficiently connect with these chosen communities? Hyperlocal advertising brings

Tracking campaign efficacy in outdoor advertising?

Tracking campaign efficacy in outdoor advertising?

Outdoor advertising encompasses a vast field. It refers to all forms of non-media advertising in all public places, be it sports venues, cricket, football stadiums, bus shelters, train stations, cars, roads, etc. Outdoor advertising has many advantages, chiefly maximum visibility, especially through panels displaying 24 hours a day. This increases

Programmatic advertising trends

Programmatic advertising trends

Firstly, let’s understand Programmatic advertising before we dwell in detail about its various trend-settings. Programmatic advertising is an easy and transparent facilitation for buying and selling advertising space in digital media outlets, namely: websites, apps, digital out-of-home screens, etc. Programmatic media buying involves buying an ad space online, in

Realtime analytics on Wrap2Earn & LytAds Dashboard

What is Advertising Analytics in OOH Advertising?

Companies spend a decent share of their budget on OOH advertising and the advertising sphere has also experienced a series of surges ever since its inception. However, one of the biggest disadvantages of OOH advertising is the unmeasurable results. Businesses bear heavy costs for outdoor advertising to increase the visibility

Can Small Brands Advertise Outdoors?

Can Small Brands Advertise Outdoors?

Many small brands have outshined the monopoly of big brands and established a name for themselves. There are thousands of small businesses entering the market every day to compete with established brands. It is fair to claim that advertising determines the fate and rate of success of any business, regardless

Taxi top Digital screen advertising by Wrap2Earn in India

Is Low-Cost Outdoor Advertising Possible?

Think of outdoor advertising as an investment or a heavy expense that can only be afforded by businesses with deep pockets? Out-of-home ads or OOH ads are crucial parts of marketing, to build brand recognition and brand recall value enabling their sales effort. However, the very expensive billboards, hoardings, and

LytAds Taxitop Advertising Digital Screens

What is Taxi Top Advertising?

Taxi ads are quite popular in cities like New York, Boston, Chicago, Los Angeles, etc. Just search "Taxi in New York" on Google and you will instantly realize how popular it is! To get people's attention, advertisements are displayed on digital screens at eye level on the roof of cabs.

Wrap2earn the best outdoor advertising company in India

Top 5 outdoor advertising mediums

Advertising has been around for centuries, ads influence 90% of sales and many businesses can not even sell their products without getting them advertised. Thus, the search for a dynamic and effective medium to advertise on is always a constant need for businesses. There are various mediums available like print,

Programmatic OOH by Wrap2earn

What is programmatic OOH?

While doing your laundry, you discover your washing machine has broken, and a technician arrives at your door at the very same moment. Bingo for both! Isn't it? Google ads, YouTube ads, and other social media ads are popular examples of moments like these in the digital marketing world. Let's

Full car wrap advertising with road show by Wrap2Earn

Innovations in outdoor advertising

At the Cannes Lions International Festival of Creativity in 2021, Adidas' Liquid Billboard advertising campaign won the Outdoor Grand Prix. As it turns out, there is fierce rivalry growing daily in the advertising industry, which was once integral to businesses and companies; there is a flood of new businesses and

Best full cab ola uber advertising company in India

Benefits of Taxi advertising

Marketing is the engine that drives firms and determines how long they will last in their journey in the market. Advertising, promotion, and branding are crucial to a company's success and marketing strategies like taxi advertising often play a role in its success. It helps in increasing brand or company

Screen advertising on cars

Take a ride with Programmatic DOOH

“Change is inevitable, Growth is Optional”. With this famous quote in mind, we will be accessing the changing landscape of DOOH and how a brand’s growth depends on it! It is a well-known fact that Out-Of-Home or Outdoor Advertising has been of paramount importance when it comes to ‘getting