Lytads - Wrap2Earn

Level Up With LytAds' Hyper-local Advertising

For small brands or stores, the support and loyalty of local communities are vital for sustainable growth. These brands often have a clear focus on specific areas they wish to target. But, the pressing question remains: How can they strategically and efficiently connect with these chosen communities? Hyperlocal advertising brings

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Tracking campaign efficacy in outdoor advertising?

Outdoor advertising encompasses a vast field. It refers to all forms of non-media advertising in all public places, be it sports venues, cricket, football stadiums, bus shelters, train stations, cars, roads, etc. Outdoor advertising has many advantages, chiefly maximum visibility, especially through panels displaying 24 hours a day. This increases

Lytads

Programmatic advertising trends

Firstly, let’s understand Programmatic advertising before we dwell in detail about its various trend-settings. Programmatic advertising is an easy and transparent facilitation for buying and selling advertising space in digital media outlets, namely: websites, apps, digital out-of-home screens, etc. Programmatic media buying involves buying an ad space online, in

Lytads

What is Advertising Analytics in OOH Advertising?

Companies spend a decent share of their budget on OOH advertising and the advertising sphere has also experienced a series of surges ever since its inception. However, one of the biggest disadvantages of OOH advertising is the unmeasurable results. Businesses bear heavy costs for outdoor advertising to increase the visibility

Lytads

Can Small Brands Advertise Outdoors?

Many small brands have outshined the monopoly of big brands and established a name for themselves. There are thousands of small businesses entering the market every day to compete with established brands. It is fair to claim that advertising determines the fate and rate of success of any business, regardless

Taxi top Digital screen advertising by Wrap2Earn in India

Lytads

Is Low-Cost Outdoor Advertising Possible?

Think of outdoor advertising as an investment or a heavy expense that can only be afforded by businesses with deep pockets? Out-of-home ads or OOH ads are crucial parts of marketing, to build brand recognition and brand recall value enabling their sales effort. However, the very expensive billboards, hoardings, and

Lytads

What is Taxi Top Advertising?

Taxi ads are quite popular in cities like New York, Boston, Chicago, Los Angeles, etc. Just search "Taxi in New York" on Google and you will instantly realize how popular it is! To get people's attention, advertisements are displayed on digital screens at eye level on the roof of cabs.

Wrap2earn the best outdoor advertising company in India

Lytads

Top 5 outdoor advertising mediums

Advertising has been around for centuries, ads influence 90% of sales and many businesses can not even sell their products without getting them advertised. Thus, the search for a dynamic and effective medium to advertise on is always a constant need for businesses. There are various mediums available like print,

Lytads

What is programmatic OOH?

While doing your laundry, you discover your washing machine has broken, and a technician arrives at your door at the very same moment. Bingo for both! Isn't it? Google ads, YouTube ads, and other social media ads are popular examples of moments like these in the digital marketing world. Let's

Full car wrap advertising with road show by Wrap2Earn

Lytads

Innovations in outdoor advertising

At the Cannes Lions International Festival of Creativity in 2021, Adidas' Liquid Billboard advertising campaign won the Outdoor Grand Prix. As it turns out, there is fierce rivalry growing daily in the advertising industry, which was once integral to businesses and companies; there is a flood of new businesses and

Best full cab ola uber advertising company in India

Lytads

Benefits of Taxi advertising

Marketing is the engine that drives firms and determines how long they will last in their journey in the market. Advertising, promotion, and branding are crucial to a company's success and marketing strategies like taxi advertising often play a role in its success. It helps in increasing brand or company

Lytads

Take a ride with Programmatic DOOH

“Change is inevitable, Growth is Optional”. With this famous quote in mind, we will be accessing the changing landscape of DOOH and how a brand’s growth depends on it! It is a well-known fact that Out-Of-Home or Outdoor Advertising has been of paramount importance when it comes to ‘getting

Lytads

Digital Taxi Tops are taking over the World

Driven by busy schedules, people are in transit 2 to 3 hours a day on a daily basis, traveling to and from work, shopping, visiting places, etc. Considering that, along with the attention span of human beings reduced to a mere 8 seconds; mostly dedicated to their mobile screens scrolling

Lytads

Importance of Hyperlocal Advertising

There has been a big change in the work culture of people along with a change in consumer behavior (shortened attention span), advertisers and businesses alike are being seen changing their ways to reach out to their target audience. DOOH in the form of Digital Billboards and Taxi Top Screen

Lytads

How the COVID-19 pandemic has impacted the OOH industry and what lies ahead

Until March 2020, the outdoor advertising or out-of-home (OOH) advertising industry, had been a thriving form of marketing and had reached a market size of 33.6 billion rupees in India by the end of FY 2019. However, as with most industries, COVID-19 did draw the brakes on this. Brands