Hyperlocal advertising

LytAds x Zepto: A Case Study in Hyperlocal Success

In today's fast-paced world, capturing customer attention requires innovative and targeted marketing strategies. Zepto, known for its lightning-fast grocery delivery service, aimed to enhance brand visibility and masses. With LytAds, they embarked on a multi-channel campaign that leveraged the power of OOH advertising to align with their existing marketing efforts

Lytads

From Local Heroes to Global Giants: How LytAds Can Help Businesses Scale

In this article, we will discuss how LytAds helps in propelling businesses to higher scales and giving them a city-wide reach with the help of digital taxi top screens along with analytical capabilities that generate campaign data in just a few clicks. Some of the few reasons why LytAds is

Lytads

The Power of Contextual Messaging: Elevating Taxi Top Advertising with LytAds

In the dynamic world of Out-of-Home (OOH) advertising, the ability to capture attention and resonate with viewers is paramount. The streets are flooded with static messages, but your brand can rise above the noise. Let's explore how you can leverage contextual messages on taxi top screens with the help of

Case study

Lakshya Event's Shopper's Mela: A Case Study in Effective Outdoor Advertising

Introduction: Making a lasting impression is paramount in the dynamic world of fashion and lifestyle exhibitions. Lakshya Event's Shopper's Mela-Fashion & Lifestyle Exhibition embraced this challenge with a meticulously planned out-of-home marketing campaign that created a memorable experience in the minds of the audience. In this blog, we unravel the

Pizza Hut Taxi Top Advertising Campaign with LytAds

Case study

Pizza Hut's Recipe for Success: Geo-Targeting with LytAds

In the fast-paced world of advertising, the key to standing out lies in strategic planning, innovative solutions, and cutting-edge technology. Pizza Hut, a household name in the food industry, recently demonstrated how these elements can come together seamlessly in a successful advertising campaign for its store launch. Let's dive into

Lytads

Level Up With LytAds' Hyper-local Advertising

For small brands or stores, the support and loyalty of local communities are vital for sustainable growth. These brands often have a clear focus on specific areas they wish to target. But, the pressing question remains: How can they strategically and efficiently connect with these chosen communities? Hyperlocal advertising brings

Lytads

Importance of Hyperlocal Advertising

There has been a big change in the work culture of people along with a change in consumer behavior (shortened attention span), advertisers and businesses alike are being seen changing their ways to reach out to their target audience. DOOH in the form of Digital Billboards and Taxi Top Screen