In today's competitive advertising landscape, the rise of in-cab branding is a game-changer. As the world becomes more urbanised, population density increases and people are spending more time in transit. This has led to a surge in innovative advertising mediums such as car wrap advertising, taxi advertising, and vehicle advertising.
Introduction: Forget traffic jams and stale air, imagine your next cab ride as a portal to a refreshing oasis. That's what Ambi Pur, the iconic brand of air freshener products, achieved with their innovative "Wrap2Earn" campaign. This multi-sensory experience redefined the taxi commute and took brand engagement to a whole