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Godrej AER x Wrap2Earn: A Case Study in Sensory Branding and Impulse Purchase

Introduction: In today's competitive market, brands are constantly seeking innovative ways to capture consumer attention and drive sales. Godrej AER, a leading air freshener brand in India, partnered with Wrap2Earn to create a unique campaign that combined sensory branding, product experience, and impulse purchase. This case study delves into the

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Exploring The Rise Of In-Cab Branding

In today's competitive advertising landscape, the rise of in-cab branding is a game-changer. As the world becomes more urbanised, population density increases and people are spending more time in transit. This has led to a surge in innovative advertising mediums such as car wrap advertising, taxi advertising, and vehicle advertising.