Bhagyashree Lodha

Companies spend a decent share of their budget on OOH advertising and the advertising sphere has also experienced a series of surges ever since its inception. But one of the biggest disadvantages of OOH advertising is the unmeasurable results. Businesses bear heavy costs for outdoor advertising to increase the visibility

Many small brands have outshined the monopoly of big brands and established a name for themselves. There are thousands of small businesses entering the market every day to compete with established brands. It is fair to claim that advertising determines the fate and rate of success of any business, regardless

Think of outdoor advertising as an investment or a heavy expense that can only be afforded by businesses with deep pockets? Out-of-home ads or OOH ads are crucial parts of marketing, to build brand recognition and brand recall value enabling their sales effort. However, the very expensive billboards, hoardings and

Taxi ads are quite popular in cities like New York, Boston, Chicago, Los Angeles etc. Just search "Taxi in New York" on Google and you will instantly realize how popular it is! To get people's attention, advertisements are displayed on digital screens at eye level on the roof of cabs.

Advertising has been around for centuries, ads influence 90% of sales and many businesses can not even sell their products without getting them advertised. Thus, the search for a dynamic and effective medium to advertise on is always a constant need for businesses. There are various mediums available like print,

While doing your laundry, you discover your washing machine has broken, and a technician arrives at your door at the very same moment. Bingo for both! Isn't it? Google ads, Youtube ads, and other social media ads are popular examples of moments like these in the digital marketing world. Let's