Companies spend a decent share of their budget on OOH advertising and the advertising sphere has also experienced a series of surges ever since its inception. However, one of the biggest disadvantages of OOH advertising is the unmeasurable results.
Businesses bear heavy costs for outdoor advertising to increase the visibility of their products and goods in the market. Now THAT Out-of-home or OOH advertising does brilliantly. The question is how does it perform in the market? Does it drive sales as expected, or is it not able to do so? It was difficult to track.
Advertising analytics were developed to solve these problems. The history of advertising analytics is unclear. However, the first analytics were likely used to measure the effectiveness of advertising campaigns in the early 1900s. Thus, the digital era has reached another height! Analytics plays an instrumental role in outdoor advertising and DOOH advertising.
Advertising analytics is the process of analyzing data from advertising campaigns to determine their effectiveness and optimize performance. This data comes from a variety of sources, including web analytics, social media, and traditional marketing channels.
Prior to technological advancement, the client kept sales records before and after OOH or outdoor advertising, to track the results of advertising.
Several different methods can be used to analyze this data, including regression analysis, correlation analysis, and time-series analysis. The specific method that is used depends on the type of data that is available and the goals of the analysis.
Benefits and Importance of Analytics in OOH Advertising
Analytics Give Access To Assured Profits
Advertising analytics plays a crucial role in OOH advertising. It helps advertisers understand how their ads are performing. If they are not making sales as expected then they can make changes accordingly to improve their sales and profits. Additionally, advertising analytics can help identify opportunities for new OOH advertising campaigns.
Saves Money While Providing Value
Advertising analytics in OOH advertising save money by helping to identify which OOH advertising opportunities are most likely to generate the desired response from consumers. By using advertising analytics, marketers can more effectively target their OOH advertising campaigns and ultimately save money by reducing waste and increasing efficiency.
Track audience Reach, Conversion, and Sales Rate
Advertising analytics helps to keep track of audience reach, conversion, and sales which gives a clear demarcation of the gains businesses are making. It is extremely helpful as it helps to predict customer behavior and make customized changes.
In OOH advertising, advertising analytics are incredibly crucial. It helps track progress, new opportunities for marketing initiatives, and optimizes them. It can swiftly pinpoint problems, find solutions, and boost sales. It is the ideal partner for your company's long-term success and helps you at every turn to take informed steps.