How Statiq Plugged into Hyderabad with a High-Visibility Cab Branding Campaign
When you’re a fast-growing EV charging network like Statiq, visibility is everything. You’re not just selling a service—you’re selling a shift in behavior. For emerging brands in the electric mobility space, success depends on two things: presence and trust. And both begin on the streets.
To boost awareness in one of India’s most EV-curious cities, Statiq partnered with Wrap2Earn to roll out a high-impact transit media advertising campaign using cab branding across Hyderabad.
Why OOH Still Matters for Electric Mobility Brands
Electric vehicle adoption in India is gaining momentum, but education and familiarity are still challenges—especially outside Tier-1 EV clusters. That’s where physical branding plays a huge role.
With a one-month 4-door cab branding campaign involving 45 cabs, Statiq took its messaging directly to the roads of Hyderabad. Instead of relying only on digital clicks and social media impressions, the brand used real vehicles to say: "We’re here, we’re live, and we’re charging the future."
Turning Cabs into Moving Billboards of Progress
For a category like EV infrastructure, mobility is the perfect metaphor. So what better way to get noticed than by turning ride-hailing cabs into daily-moving brand assets?
Each branded cab functioned as a mobile marketing campaign, seen by thousands of commuters, residents, and office-goers every day—especially in zones where EV users are likely to be: IT parks, malls, apartment complexes, and highways.
The 4-door wrap format provided full visibility from all angles, acting as a clean, professional, and futuristic representation of the brand’s promise.
Hyperlocal Targeting, Citywide Awareness
Hyderabad has emerged as a key EV growth zone in South India. But unlike digital, where targeting can get lost in noise, transit advertising allowed Statiq to reach its audience in high-intent, real-life locations.
Whether it was rolling past Gachibowli’s tech hubs, Madhapur’s cafes, or residential clusters like Kondapur, these cabs helped position Statiq as a modern solution in a city that’s adopting cleaner transport options quickly.
From Branding to Belief: What Cab Ads Delivered
This wasn’t just advertising. It was BTL (Below The Line) activation designed to drive brand legitimacy and familiarity—especially in a category where trust and tech go hand in hand.
Daily impressions across Hyderabad’s key EV-interest zones
Brand reinforcement among cab users and urban commuters
A constant reminder that Statiq isn’t just building an app—it’s building infrastructure, access, and trust
That’s the power of cab advertising in India—it makes startups look serious, and serious brands look omnipresent.
Why More Startups Are Using Cab Branding to Scale Visibility
Statiq joins a growing list of digital-first, tech-driven businesses using car wrap advertising, car convey advertising, and transit media to go beyond the algorithm.
The benefits are clear:
It’s cost-efficient, especially compared to digital in saturated metros
It drives localized awareness with high recall
It allows for category leadership positioning, even against legacy players
It complements digital by reinforcing visual memory offline
At Wrap2Earn, we help emerging brands like Statiq run scalable campaigns with real reach and real impact—backed by reliable execution and clean reporting.
The EV Movement Needs Momentum. This Was It.
As EV adoption increases, players like Statiq must not only build networks but build narratives. And stories told through motion—on real city roads—are far harder to ignore than a digital scroll.
By placing their branding on cabs, Statiq showed up where its audience already was: in the middle of the mobility conversation.
Ready to build movement around your message?
Wrap2Earn is here to help with powerful, measurable transit advertising designed for scale.