What is Mobile App Advertising?
Mobile app advertising allows developers to make money through ads delivered inside their mobile apps. Mobile app advertising refers to ad campaigns and ads designed for mobile devices, which include tablets, smartphones and wearable devices. Mobile ads can appear within apps, on websites and social media platforms, viewed through mobile devices. Mobile apps serve to provide users with similar services as to those accessed on PCs.
Mobile app advertising is very advantageous due to its greater accessibility, cost effectiveness and personalisation. Hence, it does hold sway over the world of digital marketing. Mobile advertising is the most effective form of advertising on the internet.
For using in-app advertising to monetise your app, choose an ad network, select the right in-app ad format. Choose an ad pricing model.
Video ads are the most popular form of mobile advertising. They often begin with a short clip preview of the ad, then play the full content once the user is watching. There are many ways to display ads on mobile, including Facebook ads, Snapchat ads, Instagram ads,YouTube video ads, in-games ads, SMS ads and Push notifications from smartphone apps.
There are three types of mobile advertising networks namely: blind, premium blind & premium networks. All mobile ad networks provide users with several type of business models, to run ad campaigns with
a) CPM (cost per mile)
b) CPC (cost per click)
c) CPI (cost of install)
d) CPA (cost per action)
e) CPV (cost per view)
The characteristics of mobile ads are:
i) They are cost-effective
ii) Are primary way of digital advertising
iii) Give a great understanding of customers
iv) Mobile ads deliver relevant messages in real time
v) Require less content to be effective
vi) Create content that can be shareable.
The global Mobile Marketing Industry is driven by an increasing smartphone and internet penetration globally and the ever growing demands for e-books, music and social media apps.
The steady increase in popularity of smartphones is reshaping people’s way of having fun and communicating. However, concerns about consumer privacy remain, because companies use data mining and other ways to collect information about consumers while they use their devices
Just as mobile app advertising caters to ad campaigns and ad designs for mobile devices, India’s best advertising company: Wrap2Earn & LytAds, does great DOOH advertising and car wrappings, much appreciated in the four wheeler/car segment.