How FDC Electral Brought Its Flavours to Life with a Head-Turning Roadshow
How do you take an iconic rehydration brand and give it a fresh burst of street-level visibility? For FDC Electral, the answer was a bold and vibrant roadshow advertising campaign that didn’t just travel through cities—it made a statement at every turn.
Designed and executed by Wrap2Earn’s transit media advertising experts, this 10-day activation hit the streets of Nagpur, Bhopal, Varanasi, Prayagraj, Patna, Lucknow, and Agra with a fleet of 5 cabs in each city, each wrapped in the signature colours of a different FDC Electral flavour. To top it off—quite literally—each vehicle carried a giant 3D replica of the respective Electral packet, transforming every cab into a moving product showcase.
In a space where outdoor formats often struggle to feel “alive,” this campaign delivered the perfect mix of visual intrigue and physical storytelling. These weren’t just ads—they were conversations waiting to happen at traffic signals, marketplaces, colleges, hospitals, and arterial roads across the heart of India.
Why FDC Electral Chose Roadshow Advertising
The core challenge for any FMCG brand is staying top-of-mind while being truly mass in reach. FDC Electral’s roadshow advertising campaign allowed for highly localised, high-frequency visibility without depending on static formats or heavy spends on traditional media.
The mobility of the convoy meant the brand could follow the consumer—quite literally. By running the campaign in cities where healthcare and seasonal dehydration spikes are common, FDC Electral positioned itself exactly where the product is relevant.
And when you pair high visibility with product form (those oversized Electral toppers!), the impact becomes not just promotional—but experiential.
Designed for the Streets, Built for the Brand
This campaign is part of a growing movement of BTL advertising for FMCG brands, where the focus is shifting from broad-reach to real, on-ground brand activations that feel contextually placed and hyperlocal in nature.
With Wrap2Earn’s Carnival platform for OOH innovation, the focus is always on formats that offer a high creative ceiling while staying deeply functional. Whether it’s custom 3D elements, full-vehicle wraps, or mobile branding units—every idea is built to perform in motion.
What set the FDC Electral transit media advertising campaign apart was its ability to combine flavour, function, and fun. Each flavour-themed cab not only sparked visual interest but also served as a life-size brand asset moving through localities where hydration is not just seasonal—but essential.
The Bigger Picture: Transit Media as Brand Theatre
At its best, transit media advertising for FDC Electral became a kind of street theatre. Passersby clicked photos. People waved at the cabs. Some even followed the convoy on their bikes to get a closer look. This is the kind of engagement that’s impossible to replicate in static or digital formats—and it all happened without a single billboard.
What’s more, the operational design of the campaign allowed for controlled, city-wise execution—where the buzz could be replicated, measured, and scaled as needed.
In many ways, this campaign proves that roadshow advertising for FDC Electral wasn’t just a format—it was a fresh flavour of marketing. And it worked.