Train advertising & Railway station branding

One of the most ubiquitous factors that you constantly keep on noticing around trains and railway stations and its periphery, is the glaring attack of advertisements galore, on your eyeballs. Train advertising becomes a common form of out-of-home media that proliferates ad contents in and out of trains, railway stations and its surrounding vicinity. Whether you place an ad on the train car or railway platform, such a form of transit advertising affords you a lot of flexibility.

Railway station branding is one of the most effective and innovative techniques enabling you to reach out to the target audience, a wide and diverse consumer. Train branding involves advertising on intercity and suburban trains as well as local trains of Mumbai and Kolkata. This includes both internal branding through stickers and ad panels in trains, along with the external branding by which ads are put up on the outside of train compartments.

Railway advertisement, also known as train station or rail advertising, is a perfect way to attract the attention of busy commuters, who travel by trains on a regular basis across the city. Approximately, 2.1 million passengers travel daily through combined Western, Central and Harbour lines. Train station is also known as railroad station, railroad terminal, train depot, terminal, terminus or depot. Transit advertising is important since it provides high visibility in a considerably short time for your products, on a regular basis. Advertising in railway stations, railway platform, railway station branding, gives maximum exposure, being a unique way, the easiest, fastest and most effective way to reach out to lakhs of consumers, maximum audience at once.  PAN India railway advertisements elicit highest visibility to your brand.

Advertising options of Indian railway stations are:

1) Hoardings, outdoors

2) DOOH Screens, DOOH

3) Banners, outdoors

4) Audio.

Railway advertising consists of complete  train wraps, painting, window panels, internal-window to panel, in-train audio jingles, door top panel, luggage top panel or route map panel.

Advertising at train stations consists of hoardings, back-lit panels, platform flex boards, pole kiosks, foot-over-bridge board and station circulating areas and on digital screens of ticket counters.

Also, different types of advertising at train stations campaigns such as glow signs at railway stations, exterior panels, window top transfer stickers, etc. Advertising at train stations and full train advertising media helps advertisers in reaching target audiences and creating the right impact.

Train and railway advertising has proven to increase brand awareness, and is a great way to target geographic areas. Station advertising is a popular method for advertisers, who are looking for an effective and cost-efficient method to transmit their brand message.

Somewhat just like the trains always on the move, wonderfully and effectively, disseminating the advertising messages, conveyed colorfully, succinctly, graphically and very usefully, to the onlookers; India’s best advertising company in the car segment, Wrap2Earn & LytAds, also do likewise, spreading advertising messages far and wide, through their moving cars.  

Indeed, railway advertising reaches out to both commuters and leisure audiences. Therefore, such advertising becomes a robust and effective way of positioning adverts in front of key commuter audiences who are, demographically, largely from a professional  background.