Tuk-Tuk Innovation for Tira: A Refreshing Ride Through Mumbai
When it comes to innovative outdoor advertising, few ideas make heads turn quite like a popsicle-serving tuk-tuk. To celebrate Tira's second anniversary, Wrap2Earn teamed up with the beauty brand to bring an unexpected twist to traditional marketing—a custom-built tuk-tuk turned into a mobile popsicle station!
Designed to beat the Mumbai heat and drive traffic (literally and figuratively), the campaign blended eye-catching branding with a cool summer treat, offering a sensory experience no passerby could ignore.
The Idea: Cooling Down with Creativity
Mumbai summers are no joke. So instead of launching a conventional campaign, Tira and Wrap2Earn delivered an experience—on three wheels. The creatively transformed tuk-tuk was not just painted in Tira’s brand colors, but framed with custom wooden structures that made it visually pop on the streets. At its heart was a live, working fridge, filled with free popsicles for everyone in sight.
This mobile activation wasn’t just about product promotion—it was about creating joy, sparking curiosity, and driving footfall to Tira’s newly opened store.
OOH Meets Experiential Marketing
Out-of-home (OOH) campaigns are most effective when they stop traffic—and this one did, both literally and metaphorically. With colorful design, live engagement, and a seasonal angle, this tuk-tuk station made beauty feel fun and accessible.
The tuk-tuk traveled across popular neighborhoods in Mumbai, delighting pedestrians and content creators alike. People didn’t just take popsicles—they took pictures, shot videos, and shared the moment across social media, turning this offline idea into an online influencer magnet.
Want to launch your own mobile campaign with high engagement? Reach out to us via the Wrap2Earn contact page.
Why This Worked: Smart Design Meets Strategic Movement
Here’s why the Tira tuk-tuk stood out:
Hyperlocal visibility: Instead of waiting for footfall, the campaign went to where the people are.
Brand consistency: The entire tuk-tuk, from the color palette to the structure, was designed with Tira’s identity in mind.
Multi-sensory impact: Cold popsicles on a hot day? That’s a memory waiting to happen.
Shareable moments: Instagrammable design, real-time giveaways, and interactive staff made it irresistible for content creation.
The Bigger Picture
In a world where ads are skipped, blocked, or scrolled past, innovative OOH campaigns like this one offer brands a way to connect authentically. Tira's tuk-tuk wasn’t just a vehicle; it was a brand experience on wheels.
Whether you're launching a store, product, or brand story, mobile OOH advertising offers unmatched flexibility and recall. And with Wrap2Earn’s design-first approach, you can turn any idea—no matter how wild—into an experience your audience will remember.