JP Infra Takes Mira Road by Storm with LytAds Taxi Top Digital Screens

Introduction:

In the bustling metropolis of Mumbai, where brands battle for attention, JP Infra, a leading real estate developer, needed a strategic way to cut through the noise and to launch their new property in Mira Road with a bang, and generate significant buzz and excitement amongst potential buyers. This was made possible with the help of LytAds, a leading innovator in street-level advertising using taxi-top digital LED screens.

Goals:

JP Infra's vision for their campaign was clear: to establish strong brand recognition, promote their new property in Mira Road, generate anticipation and excitement, and ultimately foster active audience engagement.

Solution:

LytAds, known for their innovative approach and cutting-edge technology, crafted the perfect solution: a dynamic campaign featuring vibrant visuals and captivating animations displayed on top of taxis across Mumbai. This strategic approach leveraged the following key elements:

• Extensive PAN Mumbai Coverage: Ensuring maximum reach and visibility, the campaign utilized a vast network of taxi-top displays, covering the various high-traffic areas of the city.
• All Day Visibility: With dynamic digital displays on cabs having an approximately 15-hour workday and covering an average of 150kms, JP Infra's message remained constantly visible, maximizing brand awareness and recall
• Vibrant & Compelling Creatives: Moving beyond static images, the creative team designed eye-catching animations and engaging visuals that showcased the new property in an exciting and captivating manner.

Results:

The JP Infra x LytAds Taxi top digital LED screen campaign proved to be a resounding success, exceeding all initial goals:

• Over 1 Million Ad Plays: The campaign reached a massive audience, with over 1 million people viewing the vibrant displays across Mumbai.
• More than 3,000 Total Display Hours: The 24/7 visibility ensured the campaign garnered consistent attention for over 3,000 hours, generating significant brand awareness and engagement.
• Two-month Campaign Duration: The sustained campaign duration effectively built anticipation and excitement for the new property launch throughout the pre-launch period.
• JP Infra's Continued Trust in LytAds: The campaign's outstanding results solidified JP Infra's confidence in LytAds, establishing a strong partnership for future projects.

Conclusion:

The JP Infra x LytAds taxi top digital screen campaign stands as a testament to the power of innovative and strategic outdoor advertising. By leveraging the unique advantages of taxi-top digital screens, LytAds provided JP Infra with a platform to reach a vast audience, generate excitement for their new property, and ultimately achieve their marketing objectives.

This case study highlights the key benefits of partnering with LytAds for your next outdoor advertising campaign:

• Unmatched Reach and Visibility: An extensive network of taxi-top displays ensures your message reaches a massive audience across the city.
• Dynamic and Engaging Creatives: Capture attention and generate excitement with vibrant visuals and captivating animations.
• 24/7 Exposure: Maximize brand awareness and recall with continuous visibility throughout the day and night.
• Data-Driven Approach: LytAds delivers targeted campaigns that reach the right people at the right time.
• Measurable Results: Track your campaign's performance in real-time and optimize for maximum effectiveness with the LytAds online campaign dashboard.

Unleash the Power of Taxi Top Digital LED Screen Advertising:

Partner with LytAds and take your brand to the next level. Experience the difference that dynamic, engaging displays can make for your brand awareness, engagement, and ultimately, your business success.