Buzzomni What is Mobile App Advertising? Mobile app advertising allows developers to make money through ads delivered inside their mobile apps. Mobile app advertising refers to ad campaigns and ads designed for mobile devices, which include tablets, smartphones, and wearable devices. Mobile ads can appear within apps, on websites and social media platforms, viewed through mobile
Buzzomni Advertising in Mumbai Metro Trains Mumbai Metropolitan City is the financial capital of India. It is a business, industrial, trade & marketing hub. Hence, there is an utmost need for advertisements and displays for its various manufacturing, products, and services available. This seems more so because all sorts of businesses, marketing, and salespeople constantly visit
Lytads What is Advertising Analytics in OOH Advertising? Companies spend a decent share of their budget on OOH advertising and the advertising sphere has also experienced a series of surges ever since its inception. However, one of the biggest disadvantages of OOH advertising is the unmeasurable results. Businesses bear heavy costs for outdoor advertising to increase the visibility
Buzzomni Auto Advertising in Delhi, Bengaluru, Mumbai and Hyderabad Transit media advertising has taken over the market quite quickly. Autos, cars, trains, buses, etc. have been fueling almost every brand, product, service, and even e-commerce business. Auto advertising or auto branding is one of the most used mediums in outdoor advertising. As a means of interstate transportation, it attracts
Wrap2earn Full Car Wrap Branding - New Trending Medium I was once waiting in traffic on the road in Delhi when my eyes were struck by a car. After that, I noticed other people had been struck by it as well because that car was a cab with a partial wrap on it that read,” Cabs for Women, by
Lytads Can Small Brands Advertise Outdoors? Many small brands have outshined the monopoly of big brands and established a name for themselves. There are thousands of small businesses entering the market every day to compete with established brands. It is fair to claim that advertising determines the fate and rate of success of any business, regardless
Lytads Is Low-Cost Outdoor Advertising Possible? Think of outdoor advertising as an investment or a heavy expense that can only be afforded by businesses with deep pockets? Out-of-home ads or OOH ads are crucial parts of marketing, to build brand recognition and brand recall value enabling their sales effort. However, the very expensive billboards, hoardings, and
Lytads What is Taxi Top Advertising? Taxi ads are quite popular in cities like New York, Boston, Chicago, Los Angeles, etc. Just search "Taxi in New York" on Google and you will instantly realize how popular it is! To get people's attention, advertisements are displayed on digital screens at eye level on the roof of cabs.
Lytads Top 5 outdoor advertising mediums Advertising has been around for centuries, ads influence 90% of sales and many businesses can not even sell their products without getting them advertised. Thus, the search for a dynamic and effective medium to advertise on is always a constant need for businesses. There are various mediums available like print,
Lytads What is programmatic OOH? While doing your laundry, you discover your washing machine has broken, and a technician arrives at your door at the very same moment. Bingo for both! Isn't it? Google ads, YouTube ads, and other social media ads are popular examples of moments like these in the digital marketing world. Let's
Lytads Innovations in outdoor advertising At the Cannes Lions International Festival of Creativity in 2021, Adidas' Liquid Billboard advertising campaign won the Outdoor Grand Prix. As it turns out, there is fierce rivalry growing daily in the advertising industry, which was once integral to businesses and companies; there is a flood of new businesses and
Lytads Benefits of Taxi advertising Marketing is the engine that drives firms and determines how long they will last in their journey in the market. Advertising, promotion, and branding are crucial to a company's success and marketing strategies like taxi advertising often play a role in its success. It helps in increasing brand or company
Lytads Take a ride with Programmatic DOOH “Change is inevitable, Growth is Optional”. With this famous quote in mind, we will be accessing the changing landscape of DOOH and how a brand’s growth depends on it! It is a well-known fact that Out-Of-Home or Outdoor Advertising has been of paramount importance when it comes to ‘getting
Lytads Digital Taxi Tops are taking over the World Driven by busy schedules, people are in transit 2 to 3 hours a day on a daily basis, traveling to and from work, shopping, visiting places, etc. Considering that, along with the attention span of human beings reduced to a mere 8 seconds; mostly dedicated to their mobile screens scrolling
Lytads Importance of Hyperlocal Advertising There has been a big change in the work culture of people along with a change in consumer behavior (shortened attention span), advertisers and businesses alike are being seen changing their ways to reach out to their target audience. DOOH in the form of Digital Billboards and Taxi Top Screen
Lytads How the COVID-19 pandemic has impacted the OOH industry and what lies ahead Until March 2020, the outdoor advertising or out-of-home (OOH) advertising industry, had been a thriving form of marketing and had reached a market size of 33.6 billion rupees in India by the end of FY 2019. However, as with most industries, COVID-19 did draw the brakes on this. Brands