brand marketing strategies

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brand marketing strategies

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A deeper look at how Wrap2Earn helps brands measure out-of-home campaigns beyond just reach.

In OOH advertising, the first performance indicator people think about is impressions or the estimated number of people who saw the ad. While reach is important, it’s not the only factor that determines success. The smartest brands look beyond “eyeballs” and track OOH metrics that explain why a campaign

Britannia marketing strategy

A Century of Flavor & Trust: Britannia's Legendary Marketing Strategy

For more than a century, Britannia has been an integral part of Indian tea-time traditions, not just offering biscuits but also crafting cherished memories with every crunchy bite. From its humble beginnings in 1892 to becoming a leader in the food industry with a market cap of ₹1.30 trillion,