10 Top Taxi Advertising Campaigns
Ever wished your commute was less "blah" and more "BAM!"? Or wondered how ordinary cabs can be turned into marketing masterpieces that help build brand awareness and engage the target audience effectively? The answer is Car Branding!
Cab branding, also known as car advertising, car wrap advertising, or taxi branding, is a novel way for companies to advertise their products and services by placing ads on cars. This can range from simple four-door wraps to full-body wraps that transform an entire vehicle into a mobile billboard.
With cab advertising, there is great potential to go beyond visuals, incorporating interactive elements like scent diffusers, product samples, etc. The possibilities are endless, making cab branding a truly adaptable and engaging medium.
Stay tuned as we unveil the top ten cab advertising campaigns that ruled the streets, dissecting their strategies and proving that cab branding is the ultimate ride to brand success!
Top Cab Advertising Campaigns That Stole the Streets
- Godrej Aer’s scent-sational taxi wrap advertising
Objective:
Godrej Aer aimed to merge brand visibility with experiential marketing. The primary objective was to create a multisensory experience for commuters, allowing them to directly engage with the product
Creativity involved:
It featured vibrant visuals and enticing fragrances adorned the cabs, turning each ride into a scented journey. The key creative element was placing Godrej Aer products inside the taxis, allowing passengers to experience the fragrance firsthand.
Impact:
Commuters not only enjoyed a fragrant ride but also had a direct opportunity to purchase Godrej Aer products through a seamless in-cab purchasing link. This experiential marketing strategy resulted in heightened brand recall, increased product trials, and a measurable uptick in sales.
2. Vita Coco
Objective:
Vita Coco, the renowned coconut water brand, collaborated on a campaign designed to reach health-conscious consumers. With the primary objective of maximizing brand exposure among the target market, the campaign aimed to leverage the iconic London black cabs as mobile billboards.
Creativity involved:
The Brand went for full cab wrap designs and creatively transformed the cabs into a canvas for Vita Coco branding. The distinctive blue vehicles not only reinforced the brand's identity but also provided an unavoidable and eye-catching presence on the streets of London.
Impact:
The Vita Coco campaign achieved massive exposure in the city of London, creating an indelible presence for the brand. The fully-wrapped blue vehicles became a recognizable and unavoidable sight, effectively reaching health-conscious consumers throughout the campaign's duration. The campaign not only reinforced Vita Coco's commitment to a healthy lifestyle but also showcased the power of utilizing London's iconic taxis as a unique and impactful advertising medium.
3. Modern Love - on the move!
Objective:
Setting a new standard in OOH advertisements, our collaboration with Amazon Prime aimed to elevate the launch of their new series - Modern Love. The primary objective was to engage commuters, create awareness about their upcoming show and thus drive downloads of the Amazon Prime app.
Creativity involved:
Fully branded cabs became mobile billboards, stationed strategically in Juhu and BKC hotspots. Offering free rides to passengers further heightened engagement. The integration of OOH analytics ensured precise targeting, maximizing the impact of the campaign.
Impact:
The campaign resulted in a surge of downloads for the Amazon Prime app as passengers embraced the opportunity for free rides. The fully branded cabs, strategically placed in high-traffic areas, generated buzz and conversations around "Modern Love."
4. Barbie
Objective:
The primary objective was to generate widespread excitement and anticipation for the movie by transforming the cabs and taxis into eye-catching pink canvases that reflected the essence of Barbie Movie.
Creativity involved:
The campaign brought the world of Barbie to life on the streets of London, as the use of vibrant colors and the Barbie logo ensured that every cab became an ambassador for the film. The decision to wrap these cabs in Barbie's signature pink not only aligned with the brand's aesthetic but also turned the transportation infrastructure into a moving celebration of the movie.
Impact:
The pink-wrapped cabs became an unmissable and Instagrammable sight, generating organic buzz on social media. The campaign effectively created widespread awareness, making the Barbie movie a hot topic of conversation. The creative use of outdoor advertising successfully transformed London into a captivating Barbie-themed environment.
5. Raw Pressery
Objective:
The primary objective was to create an immersive and memorable experience, positioning the brand not just as an advertisement but as a refreshing lifestyle choice. By offering free samples of Raw Pressery juices in exchange for commuters' contact details, the goal was to surprise and engage customers directly, fostering a positive association with the brand.
Creativity involved:
The strategic blend of branding, product sampling, and a seamless customer interaction. The cab already had Raw Pressery juices and customers were delighted to receive them as soon as they shared their contact details.
Impact:
The campaign generated a buzz as fresh, cold-pressed juices made their way into Indian households. By prioritizing customer experience over traditional advertising, Raw Pressery successfully captured the attention of commuters and recorded their details on a dedicated microsite.
6. Cadbury
Objective:
The primary objective of Cadbury's taxi advertising campaign was to infuse joy into the daily commutes of passengers while creating a buzzworthy marketing initiative. The incentive of a free bar of chocolate for participants added an element of delight, aligning with Cadbury's commitment to spreading joy.
Creativity involved:
The inclusion of a compelling message on the cabs, urging passengers to tweet a picture for a chance to receive a free chocolate bar, demonstrated a creative blend of traditional advertising with the power of social media engagement.
Impact:
The campaign successfully stirred media interest, with passengers actively participating by tweeting #JoyCabs along with photos of the vibrant cabs. This social media interaction not only generated a playful and joyful atmosphere but also served as a powerful word-of-mouth marketing tool.
7. Prince Pipes
Objective:
The 3-month taxi wrap advertising campaign aimed to rev up the brand's presence, strategically using full wraps, partial wraps, and 4-door wraps to maximize impact and frequency. An additional goal was to unveil their new brand ambassador, the renowned Akshay Kumar.
Creativity involved:
The campaign employed 210 cars on the streets of Mumbai, which transformed into moving billboards. The campaign was also successful in associating the striking red and white cabs with the brand Price Pipes. The use of full wraps on some cabs ensured immediate and impactful reactions, while the partial and 4-door wraps played a crucial role in building frequency
Impact:
Prince Pipes left an indelible mark on Mumbai with a staggering 260 million impressions and 3 million kilometres driven during the 3-month campaign. The extended duration of the campaign allowed Prince Pipes to become ingrained in the public consciousness. The unveiling of Akshay Kumar as the brand ambassador also solidified its brand presence in the market.
8. Crocs
Objective:
In celebration of their 10th Anniversary, Crocs launched a taxi advertising campaign in London with a clear objective: to redefine their brand image and showcase their evolution beyond the iconic clog.
Creativity involved:
Crocs didn't stop at visual appeal; their attention-grabbing strategy extended to various promotional tools. From incorporating discount incentives on receipts to offering VIP journeys to Crocs showroom, the campaign aimed to engage potential customers at multiple touchpoints.
Impact:
With the help of OOH marketing, Crocs created a buzz around the extensive range and enticed potential customers into the stores. The campaign, with its multifaceted approach, successfully blended creativity, promotion, and interaction to leave a lasting impact on London shoppers and establish Crocs as more than just a footwear brand.
9. Pretty Little Things
Objective:
The primary objective was to increase brand visibility and audience engagement through a social media campaign. By encouraging participants to tweet photos of the PLT-branded taxis, the goal was to create excitement around the competition and also leverage user-generated content for widespread promotion.
Creativity involved:
The campaign creatively utilized the iconic pink taxis as mobile billboards, creating a visually striking presence on the streets of London. Just by sharing a picture of the pink taxi could gain you PLT vouchers worth £150 and the hashtag strategy including #pinktaxi, #taxi4plt and #pinkcabs showed a creative approach to the campaign.
Impact:
Starting with over 3,000 entries, the campaign garnered more than 300 million impressions initially and later expanded to over 500 million impressions. Moreover, the provision of iconic pink taxis for VIP events and collection launches with celebrities reinforced PLT's association with glamor and fashion, further elevating brand prestige and appeal.
10. Archies
Objective:
The stage was set for the much anticipated release of the Netflix original - The Archies. The objective was to immerse the city in the film's theme, creating a buzz and excitement among the audience.
Creativity involved:
They left the traditional billboards at home and instead went for taxis and cabs that were transformed into skates that captured the fun essence of the movie. The car wrap advertising helped the film to create buzz and was the most creative and effective medium as the cabs drove through the Mumbai traffic, truly generating a buzz!
Impact:
The impact was profound and visually stunning. The decorated cabs and themed skates turned heads, captured attention, and sparked conversations. It set a new benchmark in OOH advertising and proved that taxi wrap advertising is the most innovative advertising medium for marketers looking to establish their brand in the market.
Taxi Advertising has turned traffic jams into brand billboards. Thousands of potential customers see your message as these mobile ambassadors zip through every corner, reaching diverse demographics and strategic hotspots. It's targeted advertising on wheels, delivering your brand right where it needs to be.
Plus, the cherry on top? Compared to traditional media, cab branding is a budget-friendly dream. With Wrap2Earn's cab advertising, your message stretches its wings, flying for months without burning a hole in your pocket. And forget guesswork—digital analytics track your campaign's impact in real-time.