How Global Brands Like LEGO and Odoo Are Winning India’s Streets with OOH Advertising
In a market as vast, diverse, and competitive as India, even global giants need to go local to make an impact. And increasingly, international brands are realizing that one of the most effective ways to break through isn’t just digital—it’s physical. It’s real. It’s Out-of-Home (OOH) Advertising.
Whether it’s high-energy roadshows, creative vehicle branding, or smart location-based media, the shift is clear: India’s streets, not just its screens, are where the action is.
At Wrap2Earn, we’ve been at the center of this shift—helping brands like LEGO and Odoo craft innovative, on-ground campaigns that bring their message to life, quite literally.
OOH: A Global Strategy for a Local Market
Traditional billboards and print once dominated the out-of-home space. Today, the OOH landscape in India includes transit media, digital OOH, car convoys, and immersive experiences that make brand engagement personal and memorable.
This approach isn’t just cost-effective. It’s cultural. Especially in India, where streets are alive with stories, movement, and discovery, a cleverly placed car or a moving convoy gets noticed. It doesn’t get scrolled past—it gets photographed, talked about, and remembered.
Let’s take a look at how two iconic international brands tapped into India’s vibrant OOH landscape with Wrap2Earn.
LEGO: Building Buzz, Brick by Brick
To celebrate the launch of its first certified LEGO store in India, the legendary toy brand wanted more than visibility—it wanted energy, excitement, and emotional connection. And that’s exactly what Wrap2Earn delivered with a full-scale Wrap2Earn Carnival campaign.
What Hit the Roads:
3 fully wrapped cars featuring giant 3D LEGO driver heads that brought the brand to life.
50 branded cabs cruising through Delhi for a full month, turning traffic into rolling engagement.
Custom billboards that playfully said “We’re missing U!”—a clever nod that generated social media buzz.
This wasn’t just a campaign—it was a moving celebration. The LEGO roadshow brought playfulness to Delhi’s streets, reinforcing the brand’s identity while driving footfall to its new retail space.
Odoo: From Software to Street-Level Awareness
Odoo, a global ERP and business management software brand from Belgium, entered the Indian market with a challenge: How do you make SaaS visible in a B2B-dense yet traditional ecosystem?
The answer: Transit media meets storytelling.
Campaign Highlights:
A year-long cab branding campaign across four major Indian cities: Chennai, Hyderabad, Kolkata, and Indore.
Innovative convoy activation in Mumbai, featuring:
A car with a LytAds digital screen promoting the brand.
A second car with a custom-lit Odoo logo box for nighttime visibility.
Strategic routing around business districts and tech parks for maximum professional visibility.
Live integration with Odoo’s annual event, where the convoy made a physical appearance to connect the digital brand with real-world stakeholders.
Beyond visibility, the campaign built trust and recall. The year-long presence ensured consistency, while the physical convoy brought the brand into conversations, commutes, and content.
“Wrap2Earn adapted a global tech brand to local streets without compromising innovation or credibility.”
— From Odoo’s internal campaign analysis
Discover more about our work at Wrap2Earn.
Why OOH Works So Well for Global Brands Entering India
Hyperlocal Reach
OOH campaigns let global brands target specific zones—like Delhi's Connaught Place or Mumbai's Bandra-Kurla Complex—where their ideal customers live and move.
Brand Immersion
With formats like cab convoys, full vehicle wraps, and BTL activations, consumers don’t just see your brand—they experience it.
Mass Awareness, Low Waste
Unlike digital where you pay per impression (often from outside your target geography), transit media gives you real impressions in real locations.
Instant Buzz
Creative OOH formats get photographed, shared, and organically talked about. When LEGO hit the roads with giant LEGO heads, people stopped, clicked, and posted.
From Local Streets to Global Goals
Whether you’re an international startup entering India or a global enterprise building deeper inroads, the right OOH strategy bridges the cultural and attention gap. It brings your global identity into a local moment.
At Wrap2Earn, we specialize in turning static brands into street-level stories. With everything from car convoys to BTL events and digital screen taxis, we help global names feel local—and unforgettable.
Final Word
LEGO and Odoo didn’t just advertise. They activated. They didn’t just launch—they landed, meaningfully and memorably.
That’s the power of innovative, city-smart OOH advertising in India—done with the right partner.
Ready to roll out your brand on India’s most visible platform?
Let’s drive it forward. Together.