How to Launch a Transit Ad Campaign: Step-by-Step for First-Time Advertisers
If you're a brand manager or marketer looking to make your message move—literally—cab branding and transit advertising in India are powerful, high-visibility tools to consider. But for first-timers, navigating the process can feel overwhelming. How much does taxi advertising cost? What’s the ideal campaign duration? How do you ensure your brand lands on the right cabs, in the right places?
This guide breaks it down, step by step—designed for anyone considering their first campaign with Wrap2Earn, India’s leading fleet branding services partner.
Step 1: Choose the Right Format
At Wrap2Earn, we offer flexible cab advertising formats based on your goals, budget, and creative requirements:
Full Cab Wrap Ads – Maximum coverage across doors, bonnet, and rear for 360° visibility.
4-Door Branding – Ideal for clean branding while keeping costs optimized.
Partial Wraps – Covers select sections (like side doors), suitable for short-term or budget-conscious campaigns.
Taxi Top Screens (LytAds) – For brands interested in high-traffic digital impressions with real-time metrics.
Each format serves a purpose—so your campaign starts with clarity, not guesswork.
Step 2: Select Target Cities and Routes
Location matters. Whether you’re planning to advertise on taxis in Mumbai, Delhi, or expanding across multiple metros, our team helps you:
Identify high-traffic areas and audience zones (IT hubs, shopping districts, airports, etc.)
Choose between Ola and Uber car advertising fleets or standalone city-based vehicles.
Plan your route and presence based on your brand’s audience demographics.
If you’re new to vehicle branding services, Wrap2Earn makes this process seamless with a pre-defined targeting system refined from hundreds of campaigns.
Step 3: Get Clear on Budget & Duration
Budgets for cab advertising in India are typically calculated per cab, per month. The final cost depends on:
The number of vehicles
Branding format (full wrap, partial, top screen)
Campaign duration (2 weeks to 3+ months)
City and traffic exposure
Our team offers transparent taxi advertising rates, with media plans tailored for first-time advertisers.
Example: A 50-cab, 30-day full-wrap campaign in Mumbai may start at ₹2.5–3.5L, all-inclusive. Ask us for city-specific plans at Wrap2Earn.
Step 4: Share Your Creative Assets
Once your campaign is locked, it’s time to get your visuals ready. We provide:
Branding templates for Swift Dzire, Wagon R, and other fleet vehicles
Guidance on dimensions and visual hierarchy for car wrap advertising
Optional creative assistance if your team needs help designing wrap-ready artwork
Remember, car wrap marketing is about visibility in motion—bold, legible designs with clear messaging perform best.
Step 5: Production, Wrapping & Deployment
Our operations team coordinates the entire on-ground process:
Print and material procurement for high-durability wraps
Professional wrapping by trained vendors
Quality checks before rollout
Vehicle photography and reports
Typically, the production and deployment process takes 7–10 working days after design approval.
Step 6: Campaign Goes Live (and Visible Everywhere)
Once your fleet hits the road, your mobile billboard advertising begins. Your message moves across neighborhoods, commercial hubs, and intersections—generating thousands of daily impressions.
Live campaigns include:
Branded cabs operating on popular app-based platforms (Uber, Ola)
Location-wise coverage based on your plan
Reports and campaign snapshots from the field
For LytAds (our smart screen format), you get performance dashboards tracking impressions, locations, and real-time data.
Step 7: Monitor and Measure Impact
For brands who choose Wrap2Earn's fleet advertising agency support, we provide:
Location logs
Photographic evidence
Optional performance dashboards (for screen-based formats)
Post-campaign impact reports
This allows you to calculate real-world exposure and gauge the benefits of cab branding for businesses—including increased recall, brand lift, and footfall.
Why Wrap2Earn is Trusted by Top Brands
End-to-end execution—from planning to reporting
Presence in top metro cities across India
Trusted by brands like Reliance Tira, Godrej, Tata Capital, and more
One of the only partners offering both static and digital transit advertising in India
Fully transparent billing and creative support
Whether you're exploring taxi branding services in Mumbai, Uber car advertising nationally, or want to test out a few cabs in a target market, we’re here to guide you—without jargon or fluff.
Final Word: Take the First Step Today
Your audience is already in motion. With the right cab advertising company, your brand can move with them.
If you're ready to roll out your first campaign—or just need guidance to get started—our team at Wrap2Earn is here to help. From planning to execution, we make transit advertising India simple, efficient, and measurable.