Hydration on the Move: Liquid IV Powers Up the Delhi Marathon with Cab Branding
When you think of hydration and energy during a marathon, water stations and branded kiosks might come to mind. But Liquid IV took a far more dynamic route. In a standout campaign executed during the Delhi Marathon, the hydration brand partnered with Wrap2Earn to create a high-impact mobile presence that combined cab branding, real-time sampling, and eye-catching creative innovation.
A Campaign That Moved—Literally
For a product that promises faster hydration than water alone, standing still wasn't an option. Wrap2Earn deployed a fleet of branded vehicles, each carrying a 3D replica of the Liquid IV product mounted on top. These cabs didn’t just roam the city—they strategically moved through the marathon route, interacting with the audience when it mattered most.
The highlight? Live product sampling from the convoy, allowing runners and attendees to experience the product firsthand. It wasn’t just Ola and Uber car advertising, it was fleet advertising with function and flair.
Why This Worked
This campaign checked all the right boxes for a modern marketing strategy. Here's why:
1. Hyperlocal, Hyper-visible
Using taxi branding in Mumbai and Delhi, especially during an event like the Delhi Marathon, ensured targeted, high-footfall visibility. The campaign didn’t just advertise—it became part of the event itself.
2. High Engagement through Innovation
Unlike traditional static billboards, this form of vehicle branding service used 3D design and real-time sampling to engage onlookers and participants. The novelty created curiosity, and the samples created conversations.
3. Perfect Match of Medium and Message
Liquid IV promotes hydration on the go—what better way to reinforce that than through cab advertising in India, where the message itself is constantly in motion?
The Buzz and the Benefits
As a fleet advertising agency, Wrap2Earn understands that advertising on taxis in Delhi/Mumbai isn’t just about visibility—it’s about being present in the moments that matter. The Liquid IV campaign generated thousands of impressions, organic buzz, and social media content, all while delivering real value to consumers.
This is the power of cab advertising in India—a format that’s cost-effective, hyperlocal, and flexible enough to adapt to any kind of campaign, from FMCG launches to BFSI promotions.