OOH Campaigns That Turned Heads This IPL Season
Every IPL season brings action—not just on the pitch, but across the streets, screens, and sky-high hoardings of India. In 2025, brands truly went all out, with Out-of-Home (OOH) advertising playing a starring role in the marketing playbook.
From transit media advertising to hyperlocal brand activation events, this IPL wasn’t just about sixes and wickets—it was about visibility, virality, and volume. Let’s explore the OOH campaigns that dominated fan attention this cricket season—and why the smartest marketers are now turning to BTL (Below The Line) advertising as their secret weapon.
1. The Stadium Isn’t the Only Arena Anymore
While cricket fans filled the stands, brands filled the cities. Transit advertising took center stage, with companies leveraging cabs, buses, and autorickshaws to follow footfall and game-day crowds.
Wrap2Earn’s signature car convey advertising formats brought energy and visibility to the streets—blending mobility with messaging that moved with the audience.
From roads near stadiums to high-footfall areas like malls and metro exits, transit media became an extended arena of brand action.
Want to take your campaign beyond static formats? Talk to Wrap2Earn about multi-vehicle transit campaigns that score.
2. Roadshows, But Make It IPL
The IPL gave brands the perfect excuse to roll out roadshow advertising—with branded vehicles, influencers, product trials, and activations on the go.
Whether it was handing out cricket-themed merchandise from a moving vehicle, or setting up mini-gaming zones on wheels, brands used mobile marketing campaigns to engage audiences in real-time. These weren’t just ads—they were experiences on the move.
3. From Hoardings to Hype Machines
Traditional BTL advertising saw a modern twist this season. Hoardings went digital, storefronts transformed into mini stadiums, and brand activation events were staged at team meetups, screening zones, and fan parks.
Brands like Swiggy, JioCinema, and Paytm not only painted the city but activated moments of delight with everything from AR-integrated billboards to mobile fan-vans.
The message was clear: OOH is no longer static—it’s story-driven, motion-led, and participation-based.
4. Why Transit Media Ruled the Game
While billboards offered scale, transit media advertising offered timing and targeting.
During IPL season, the smartest brands didn’t wait to be seen—they moved to where the eyeballs were going. That’s what makes transit media advertising agencies like Wrap2Earn so relevant in today’s landscape—offering format innovation, location mapping, and real-time deployment for brands that want reach with purpose.
Branded cabs circling fan zones
Mobile displays showcasing live match stats
Geo-targeted ads syncing with game times
This is what new-age BTL looks like.
5. What This Means for Your Brand
IPL might be seasonal—but audience attention is mobile all year round. Whether you’re promoting a product launch, building awareness, or creating buzz around an event, car convey advertising and roadshow formats can take your brand places—literally.
With platforms like Wrap2Earn, you can plan smarter, faster, and more creatively with:
Geo-targeted fleet campaigns
Integrated BTL experiences
Full-stack execution across formats
Final Word
IPL 2025 showed us one thing loud and clear: OOH is not background noise anymore—it’s front-row, fan-facing media.
As cricket continues to bring India to the streets, make sure your brand does too—with campaigns that are built to move, connect, and convert.