creative ooh advertising How Global Brands Like LEGO and Odoo Are Winning India’s Streets with OOH Advertising In a market as vast, diverse, and competitive as India, even global giants need to go local to make an impact. And increasingly, international brands are realizing that one of the most effective ways to break through isn’t just digital—it’s physical. It’s real. It’s Out-of-Home
Carnival Wrap2Earn Carnival: How LEGO Launched Its First India Store with a Citywide Creative Rollout When LEGO, one of the world’s most iconic brands, chose to open its first-ever certified store in India, the goal wasn’t just awareness—it was anticipation. To help bring that excitement to life, LEGO partnered with Wrap2Earn’s Carnival, a bold, immersive outdoor advertising format designed to make
creative ooh advertising Top 10 Most Memorable Taxi Advertising Campaigns in India Taxi advertising has become one of the most dynamic and eye-catching formats in the Indian OOH landscape. With city streets growing more competitive for brand visibility, marketers are leaning into mobile, immersive formats that don’t just move products—but move with the public. In this roundup, we revisit the
cab innovation Case Study: Tira's Vintage Ambassador Car Campaign in Mumbai In a city saturated with advertisements, standing out requires bold creativity and contextual storytelling. That’s exactly what Tira achieved with its unique brand activation campaign in South Mumbai—an idea brought to life through a collaboration with Wrap2Earn, a leading name in car wrap marketing and experiential marketing in
cab innovation Case Study: Tira's Vintage Ambassador Car Campaign in Mumbai In a city saturated with advertisements, standing out requires bold creativity and contextual storytelling. That’s exactly what Tira achieved with its unique brand activation campaign in South Mumbai—an idea brought to life through a collaboration with Wrap2Earn, a leading name in car wrap marketing and experiential marketing in
