FMCG brands The Shifting Trends in the FMCG Industry for Transit Advertising Why India's Fastest-Moving Consumer Brands Are Hopping Onboard With Cabs The FMCG industry is known for speed—speed to shelf, speed to sale, and increasingly, speed to visibility. As competition tightens and shelf wars shift to screen wars, top brands are exploring new ways to break through. One format rising
Delhi transit advertising How Varsha Rainwear Used Cab Branding to Stay Top-of-Mind During Monsoon Season For seasonal brands, timing is everything. When the skies open up, brands like Varsha Rainwear have just a short window to dominate visibility and drive purchase intent. So, when this monsoon season arrived in Bangalore, Varsha didn’t rely solely on retail displays or digital campaigns. Instead, it took its
relationship marketing Relationship Marketing vs. Transactional Marketing: Key Differences Explained Relationship marketing and transactional marketing represent two unique strategies businesses employ to connect with their customers. Despite both aiming to elevate sales and improve business outcomes, their approaches, focal points, and effects vary considerably. Transactional marketing is centered on boosting the efficiency and volume of each individual sales transaction. It
