Table of Contents Introduction Myth 1: OOH Is Just About Visibility Myth 2: OOH Campaigns Aren’t Measurable Myth 3: OOH Is Too Expensive for Smaller Brands Myth 4: OOH Works Best Only for Big Cities Fixing the Myths: The Wrap2Earn Approach Final Word IntroductionOut-of-home (OOH) advertising continues to be
