advertising analytics

Instagram Advertising: Simple Steps to Craft a Successful Strategy

In 2024, advertising on Instagram continues to be a highly effective strategy for reaching your target audience. With over 2 billion active monthly users, Instagram offers a visually captivating platform for brands to engage with consumers. Whether you're a small business owner or oversee marketing for a larger enterprise, mastering

Paytm Ads partnership

Paytm Ads Collaborates with Meesho for the Mega Blockbuster Sale

Paytm Ads Joins Forces with Meesho for the Mega Blockbuster SaleIn a thrilling collaboration, Paytm Ads teams up with Meesho for the highly anticipated Mega Blockbuster Sale, aiming to boost brand visibility and drive sales during one of the year's most awaited shopping events. This partnership promises to create a

Lytads

Measure, Analyze, Adapt: Optimizing Your Taxi Top Campaigns for Maximum Impact

When we set out to plan an outdoor campaign, we often have the same concerns lingering on our minds: Are we reaching the right audience? Is our ad optimally placed for maximum visibility? How do we measure performance, allocate budgets, and adapt in real time? With LytAds, you can Measure,

Case study

Wrap and Roll: LIC's Car Advertising Campaign with Wrap2Earn

Introduction: In today's competitive world, innovative advertising methods have become crucial to building brand visibility and engaging the target audience effectively. One such method in India is car branding. Car branding in India is on the rise, with companies increasingly utilizing this unique advertising platform. LIC's collaboration with Wrap2Earn for

Lytads

What is Advertising Analytics in OOH Advertising?

Companies spend a decent share of their budget on OOH advertising and the advertising sphere has also experienced a series of surges ever since its inception. However, one of the biggest disadvantages of OOH advertising is the unmeasurable results. Businesses bear heavy costs for outdoor advertising to increase the visibility