ads on the go A deeper look at how Wrap2Earn helps brands measure out-of-home campaigns beyond just reach. In OOH advertising, the first performance indicator people think about is impressions or the estimated number of people who saw the ad. While reach is important, it’s not the only factor that determines success. The smartest brands look beyond “eyeballs” and track OOH metrics that explain why a campaign
ads on the go A deeper look at how Wrap2Earn helps brands measure out-of-home campaigns beyond just reach. In OOH advertising, the first performance indicator people think about is impressions or the estimated number of people who saw the ad. While reach is important, it’s not the only factor that determines success. The smartest brands look beyond “eyeballs” and track OOH metrics that explain why a campaign
wrap2earn carnival Hydration on the Move: Liquid IV Powers Up the Delhi Marathon with Cab Branding When you think of hydration and energy during a marathon, water stations and branded kiosks might come to mind. But Liquid IV took a far more dynamic route. In a standout campaign executed during the Delhi Marathon, the hydration brand partnered with Wrap2Earn to create a high-impact mobile presence that
