Dewang Chaurasia

raodshow

Take Over the City View with Strategic Advertising

In a time where brands are fighting for shrinking digital attention spans, the smartest marketers are reclaiming the streets. The skyline, the traffic, the everyday view—it’s all media. And the most effective campaigns? They’re not hiding behind screens. They’re moving through cities in real time. From

cab branding

Why Local Businesses Are Turning to City Cab Advertising for Regional Brand Growth

In a world dominated by digital ads and online impressions, local businesses are rediscovering a powerful tool hiding in plain sight—city cabs. Whether you’re a retailer in Mumbai, a startup in Delhi, or a D2C brand trying to own your street presence, cab branding is proving to be

cab branding

How to Launch a Transit Ad Campaign: Step-by-Step for First-Time Advertisers

If you're a brand manager or marketer looking to make your message move—literally—cab branding and transit advertising in India are powerful, high-visibility tools to consider. But for first-timers, navigating the process can feel overwhelming. How much does taxi advertising cost? What’s the ideal campaign duration? How do

wrap2earn carnival

Hydration on the Move: Liquid IV Powers Up the Delhi Marathon with Cab Branding

When you think of hydration and energy during a marathon, water stations and branded kiosks might come to mind. But Liquid IV took a far more dynamic route. In a standout campaign executed during the Delhi Marathon, the hydration brand partnered with Wrap2Earn to create a high-impact mobile presence that

transit media

OOH Campaigns That Turned Heads This IPL Season

Every IPL season brings action—not just on the pitch, but across the streets, screens, and sky-high hoardings of India. In 2025, brands truly went all out, with Out-of-Home (OOH) advertising playing a starring role in the marketing playbook. From transit media advertising to hyperlocal brand activation events, this IPL

advertising analytics

How Mogu Mogu’s Transit Media Campaign Got the Whole City Sippin’

When your product is as playful and refreshing as Mogu Mogu, your advertising has to stand out with the same energy. That’s exactly what unfolded across Mumbai and Hyderabad, where Wrap2Earn executed a high-impact transit media advertising campaign that made the fruity drink brand unmissable across major commute touchpoints.

Carnival

Wrap2Earn Carnival: How LEGO Launched Its First India Store with a Citywide Creative Rollout

When LEGO, one of the world’s most iconic brands, chose to open its first-ever certified store in India, the goal wasn’t just awareness—it was anticipation. To help bring that excitement to life, LEGO partnered with Wrap2Earn’s Carnival, a bold, immersive outdoor advertising format designed to make

OOH advertising

How to Bring Stories to Life Through OOH Advertising

In a world overwhelmed by digital noise, brands today must do more than just show up—they must tell stories that stop people in their tracks. This is where Out-of-Home (OOH) advertising truly shines. Unlike a scrollable screen, OOH advertising offers a physical canvas with presence, permanence, and personality. But

transit ads

Transit Advertising – How It Works & Why It Matters

In a world where attention is fleeting and audiences are constantly on the move, transit advertising has emerged as one of the most effective tools for mass visibility. Whether it's an eye-catching cab wrap in Mumbai or a branded Uber cruising through Delhi, transit media ensures your brand message travels

tira

Tuk-Tuk Innovation for Tira: A Refreshing Ride Through Mumbai

When it comes to innovative outdoor advertising, few ideas make heads turn quite like a popsicle-serving tuk-tuk. To celebrate Tira's second anniversary, Wrap2Earn teamed up with the beauty brand to bring an unexpected twist to traditional marketing—a custom-built tuk-tuk turned into a mobile popsicle station! Designed to beat the

bus advertising

Why Bus Advertising is the King of Public Transit Marketing

In a world saturated with digital noise and fleeting online impressions, one form of advertising continues to roll strong across cities, highways, and local neighborhoods—bus advertising. Whether you're launching a new product, running a political campaign, or driving hyperlocal visibility, buses offer something most formats can't: scale, frequency, and

Operation Sindoor

A Letter to Our Fellow Indians: Why Operation Sindoor Is a Moment of Pride for Every One of Us

Dear fellow citizens, Like many of you, I read about Operation Sindoor and felt something shift inside. A quiet surge of pride. A sense that our country, when challenged, responds with clarity, courage, and purpose. Because this isn’t just a headline. It’s a reminder that our Indian Armed

Top Cab Advertising Campaigns

How Cab Wraps and Moving Media Are Turning City Roads into Canvases of Innovation

Advertising has always been about reaching the right people at the right time with the right message. But what if your message isn’t stuck on a screen or buried in an algorithm? What if it’s on the move — literally? At Wrap2Earn, we believe the evolution of creativity in

creative ooh advertising

Top 10 Most Memorable Taxi Advertising Campaigns in India

Taxi advertising has become one of the most dynamic and eye-catching formats in the Indian OOH landscape. With city streets growing more competitive for brand visibility, marketers are leaning into mobile, immersive formats that don’t just move products—but move with the public. In this roundup, we revisit the

cab branding

The Evolution of Cab Advertising in India: From Static to Dynamic

Cab advertising in India has come a long way. What began as modest sticker placements on taxis has transformed into a dynamic, tech-driven, and highly visible branding opportunity across cities. From painted bumpers to full-vehicle wraps and app-integrated campaigns, the landscape of cab advertising has evolved to reflect both marketing

voice search optimization

Understanding Voice Search Optimization: Why It Matters Today

In today's fast-paced digital environment, voice search technology is revolutionizing user interactions online. Companies such as The Media Ant, a premier advertising platform, are leveraging voice search optimization to enhance user experiences and stay competitive. Similarly, Wrap2Earn, a cab branding agency, uses its innovative marketing approach to adapt to the

short-form video

Understanding Short-Form Videos: Significance, Varieties, and Obstacles

With the ever-growing volume of online content, it's been noted that the average human attention span has dwindled to about 8.25 seconds, even shorter than a goldfish's 9-second attention span. This change offers a unique chance for creators and communicators to craft content that is both engaging and succinct,

influencer marketing strategies

Top Influencer Marketing Tactics for 2024

IntroductionIn today's digital age, influencer marketing has evolved into a crucial strategy for brands to engage with their audience through trusted voices. As we move into 2024, the importance of refining influencer marketing approaches is paramount for businesses aiming to stand out and drive conversions. Companies like Wrap2Earn provide essential

Bengaluru metro advertising

Advertisements to Debut on Namma Metro Coaches for the First Time

Bengaluru steps into the realm of metro advertising, joining cities like Delhi, Hyderabad, and Kochi. Since its launch in 2011, Bengaluru's Namma Metro will for the first time feature advertisements on its train coaches, signaling a pivotal change in its approach to revenue generation. The Bangalore Metro Rail Corporation Limited

Instagram advertising

Instagram Advertising: Simple Steps to Craft a Successful Strategy

In 2024, advertising on Instagram continues to be a highly effective strategy for reaching your target audience. With over 2 billion active monthly users, Instagram offers a visually captivating platform for brands to engage with consumers. Whether you're a small business owner or oversee marketing for a larger enterprise, mastering

Car wrap in Delhi

Seasonal Promotions: Using Car Wraps to Boost Sales During Festivals in Delhi

As the festive spirit ignites in Delhi, as a business owner, you have a unique chance to benefit from the pulsating energy of the season to promote your offerings. The streets buzz with excitement during festivals like Diwali and Christmas, making it an ideal time for brands to step into

TravClan travel-tech

TravClan: A Journey Unfolded

The travel and tourism sector is constantly evolving, requiring innovative solutions to cater to the needs of today's travelers. Enter TravClan, a pioneering travel-tech platform revolutionizing how travel agents and enthusiasts interact with the tourism industry. By combining cutting-edge technology with personalized services, TravClan empowers travel agents to elevate their

Fasal agriculture technology

Fasal: A Journey Unfolded

Fasal: Transforming Agriculture with Cutting-Edge TechnologyIn today's era of technology-driven advancements, agriculture is experiencing a significant transformation, with Fasal leading this change. By harnessing advanced technology and data analytics, Fasal empowers farmers to make informed decisions that boost productivity and sustainability. This groundbreaking platform is not just altering farming methods;

co-living India

Housr's Journey: Revolutionizing Co-Living Spaces in India

Housr: Transforming Co-Living in IndiaIn today's fast-paced urban environment, the concept of co-living is rapidly gaining popularity. Introducing Housr, a premier co-living platform in India that is revolutionizing the urban living experience for young professionals and millennials. Housr offers fully-furnished, community-focused living spaces that seamlessly blend comfort, convenience, and connectivity,

Lytads

The Power of Contextual Messaging: Elevating Taxi Top Advertising with LytAds

In the dynamic world of Out-of-Home (OOH) advertising, the ability to capture attention and resonate with viewers is paramount. The streets are flooded with static messages, but your brand can stand above the clutter. Let's explore how you can leverage contextual messages on taxi top screens with the help of