Manuel Fernandes - Wrap2Earn

Zepto Launches Ad Campaign to Revitalize Soan Papdi's Popularity

Discover the Zepto Ad Campaign Zepto recently launched a unique ad campaign titled “Make Soan Papdi Great Again.” This initiative aimed to elevate the status of Soan Papdi, a beloved Indian sweet, by reintroducing it with a fresh twist. The campaign successfully blended nostalgia with humor, capturing the attention of

relationship marketing

Relationship Marketing vs. Transactional Marketing: Key Differences Explained

Relationship marketing and transactional marketing represent two unique strategies businesses employ to connect with their customers. Despite both aiming to elevate sales and improve business outcomes, their approaches, focal points, and effects vary considerably. Transactional marketing is centered on boosting the efficiency and volume of each individual sales transaction. It

EV charging solutions

Exponent Energy: A Comprehensive Overview

Exponent Energy: Transforming EV Charging with Swift and Cost-Effective SolutionsAs the global focus shifts towards sustainability, electric vehicles (EVs) are becoming a vital component of the transportation network. However, a significant barrier to their widespread adoption is the demand for quicker and more efficient charging solutions. Enter Exponent Energy, an

train advertising

Train advertising & Railway station branding

One of the most ubiquitous factors that you constantly keep on noticing around trains and railway stations and its periphery, is the glaring attack of advertisements galore, on your eyeballs. Train advertising becomes a common form of out-of-home media that proliferates ad contents in and out of trains, railway stations

KBC TRP Ratings

Kaun Banega Crorepati Viewership Ratings [2024 Update]

Kaun Banega Crorepati (KBC), a cherished Indian quiz show, has been enthralling viewers since its debut in 2000. With the legendary Amitabh Bachchan at the helm, KBC has become a symbol of both learning and entertainment. Now in its 16th season, the show continues to broadcast on Sony TV, welcoming

Tata Starbucks Diwali

Tata Starbucks Launches #MeriSpecialJagah Campaign for Diwali Celebrations

Tata Starbucks Embraces Diwali with #MeriSpecialJagah InitiativeThis Diwali, Tata Starbucks unveils its heartwarming #MeriSpecialJagah campaign, inviting families across India to gather and enjoy the festive season in the cozy ambiance of Starbucks. At the center of this initiative is an engaging digital film that highlights the significance of community and

blockbuster movies

How Major Film Releases Amplify Ad Spending During the Festive Season

Blockbuster Surge: "Jigra," "Singham Again," and "Bhool Bhulaiyaa 3" Amplify Ad ExpenditureAs the festive period approaches, major film releases like "Jigra," "Singham Again," and "Bhool Bhulaiyaa 3" are poised to stir excitement at the box office, prompting a notable rise in advertising expenditure across various platforms. These eagerly awaited films

Karol Bagh metro advertising

Metro Station Advertising at Karol Bagh, Delhi

Boost Your Brand Visibility at Karol Bagh Metro Station, DelhiDelhi, the vibrant capital of India, hosts a massive population that relies on its metro system for daily commutes. Among the bustling stations is Karol Bagh Metro Station, situated in one of Delhi's busiest commercial and residential zones. For brands aiming

Viacom18 Star India merger

Viacom18 and Star India Merger Approved by NCLT

NCLT Sanctions Viacom18 and Star India Merger: Transforming Media and EntertainmentIn a groundbreaking ruling, the National Company Law Tribunal has sanctioned the merger of Viacom18 and Star India. This significant development is poised to transform India's media and entertainment sector, heralding a new era of innovation, competition, and audience engagement.

Andheri West metro advertising

Metro Station Advertising in Andheri West, Mumbai

Promoting Your Brand at Andheri West Metro Station, MumbaiMumbai, India's economic powerhouse, is famous for its lively streets, dynamic lifestyle, and comprehensive public transport system. The metro network stands out as one of the most efficient and favored transportation modes, serving millions of passengers each day. Among the prominent metro

Bengaluru metro advertising

Metro Station Advertising in Majestic Bengaluru

Advertise at Majestic Metro Station, Bengaluru: Elevate Your Brand’s VisibilityBengaluru, often called India’s Silicon Valley, is a bustling center of business, technology, and culture. With its fast-growing population and significant commuter traffic, the city’s metro system is essential for millions of residents. Among Bengaluru's busiest metro stations,

Everything you need to know about Car branding!

Car branding is a beneficial, cost-effective advertising form that helps you in establishing your brand in the marketplace. Car branding is a term, which describes anything on your vehicle that promotes your business, from the sticker on the side, to an entire vehicle wrap. Branding is the process of creating

Get app downloads using outdoor advertising

Since consumers naturally tend towards the profound and recurring impact of advertising, they generally recall and take pleasure in responding more vividly towards OOH (out-of-home) ads rather than those from in-house advertising categories. Hence, consumers eagerly, rapidly, and compulsively begin to download their application on beholding the charming world of

Buzzomni

Tracking campaign efficacy in outdoor advertising?

Outdoor advertising encompasses a vast field. It refers to all forms of non-media advertising in all public places, be it sports venues, cricket, football stadiums, bus shelters, train stations, cars, roads, etc. Outdoor advertising has many advantages, chiefly maximum visibility, especially through panels displaying 24 hours a day. This increases

Lytads

Programmatic advertising trends

Firstly, let’s understand Programmatic advertising before we dwell in detail about its various trend-settings. Programmatic advertising is an easy and transparent facilitation for buying and selling advertising space in digital media outlets, namely: websites, apps, digital out-of-home screens, etc. Programmatic media buying involves buying an ad space online, in

Buzzomni

Restaurant Branding-A Guide

The aim of Restaurant branding is to ever create benign emotional connections with varied customers and guests, fulfilling their tasty appetites, and culinary delights in an extremely pleasant ambiance. This fine-tuned hospitality alone will enable them to frequent this warm, welcoming place, as their pleasurable rendezvous. The restaurant in turn,

Buzzomni

How can I do retail branding?

Retail branding forms a strategy for building a strong perception of your store in your customers’ minds. This leads them to the garden path, evoking positive feelings and allowing your customers to get interested in your business in an appropriate way. The brand is the aspiration the customer wants to

Wrap2earn

Product sampling in taxi advertising

Taxi advertising product portfolio includes taxi top advertising, different formats of the side door and window advertising, inside the taxi, head-rest advertising, flier dispensers, and special promotions. Product sampling will draw people to your activation. Product sampling in taxi advertising gives customers a taste, feel, and smell of your product.

Buzzomni

What is Mobile App Advertising?

Mobile app advertising allows developers to make money through ads delivered inside their mobile apps. Mobile app advertising refers to ad campaigns and ads designed for mobile devices, which include tablets, smartphones, and wearable devices. Mobile ads can appear within apps, on websites and social media platforms, viewed through mobile

Buzzomni

Advertising in Mumbai Metro Trains

Mumbai Metropolitan City is the financial capital of India. It is a business, industrial, trade & marketing hub. Hence, there is an utmost need for advertisements and displays for its various manufacturing, products, and services available. This seems more so because all sorts of businesses, marketing, and salespeople constantly visit

Full car wrap advertising with road show by Wrap2Earn

Lytads

Innovations in outdoor advertising

At the Cannes Lions International Festival of Creativity in 2021, Adidas' Liquid Billboard advertising campaign won the Outdoor Grand Prix. As it turns out, there is fierce rivalry growing daily in the advertising industry, which was once integral to businesses and companies; there is a flood of new businesses and

Lytads

Take a ride with Programmatic DOOH

“Change is inevitable, Growth is Optional”. With this famous quote in mind, we will be accessing the changing landscape of DOOH and how a brand’s growth depends on it! It is a well-known fact that Out-Of-Home or Outdoor Advertising has been of paramount importance when it comes to ‘getting

Lytads

Digital Taxi Tops are taking over the World

Driven by busy schedules, people are in transit 2 to 3 hours a day on a daily basis, traveling to and from work, shopping, visiting places, etc. Considering that, along with the attention span of human beings reduced to a mere 8 seconds; mostly dedicated to their mobile screens scrolling

Lytads

Importance of Hyperlocal Advertising

There has been a big change in the work culture of people along with a change in consumer behavior (shortened attention span), advertisers and businesses alike are being seen changing their ways to reach out to their target audience. DOOH in the form of Digital Billboards and Taxi Top Screen

Lytads

How the COVID-19 pandemic has impacted the OOH industry and what lies ahead

Until March 2020, the outdoor advertising or out-of-home (OOH) advertising industry, had been a thriving form of marketing and had reached a market size of 33.6 billion rupees in India by the end of FY 2019. However, as with most industries, COVID-19 did draw the brakes on this. Brands