Manuel Fernandes

Founder & CTO @ Wrap2Earn & LytAds India, with a history of building and managing many Web/Mobile Apps & scalable tech infrastructure. Blockchain evangelist & passionate about NFTs, DeFi & Metaverse.

📍 Mumbai

Lytads

Digital Taxi Tops are taking over the World

Driven by busy schedules, people are in transit 2 to 3 hours a day on a daily basis, traveling to and from work, shopping, visiting places, etc. Considering that, along with the attention span of human beings reduced to a mere 8 seconds; mostly dedicated to their mobile screens scrolling

Lytads

Importance of Hyperlocal Advertising

There has been a big change in the work culture of people along with a change in consumer behavior (shortened attention span), advertisers and businesses alike are being seen changing their ways to reach out to their target audience. DOOH in the form of Digital Billboards and Taxi Top Screen

Lytads

How the COVID-19 pandemic has impacted the OOH industry and what lies ahead

Until March 2020, the outdoor advertising or out-of-home (OOH) advertising industry, had been a thriving form of marketing and had reached a market size of 33.6 billion rupees in India by the end of FY 2019. However, as with most industries, COVID-19 did draw the brakes on this. Brands