Ola cab advertising

The New Movers: What India’s Hottest Startups Reveal About the Future of Marketing on the Move

Every month, India’s startup ecosystem adds fresh names to the radar—companies challenging norms, building new categories, or reinventing old ones. The Inc42 “30 Startups to Watch” list for May 2025 is no different. It’s a snapshot of what the future looks like across fintech, consumer brands, climate

cab branding

Why Local Businesses Are Turning to City Cab Advertising for Regional Brand Growth

In a world dominated by digital ads and online impressions, local businesses are rediscovering a powerful tool hiding in plain sight—city cabs. Whether you’re a retailer in Mumbai, a startup in Delhi, or a D2C brand trying to own your street presence, cab branding is proving to be

cab branding

How to Launch a Transit Ad Campaign: Step-by-Step for First-Time Advertisers

If you're a brand manager or marketer looking to make your message move—literally—cab branding and transit advertising in India are powerful, high-visibility tools to consider. But for first-timers, navigating the process can feel overwhelming. How much does taxi advertising cost? What’s the ideal campaign duration? How do

transit ads

Transit Advertising – How It Works & Why It Matters

In a world where attention is fleeting and audiences are constantly on the move, transit advertising has emerged as one of the most effective tools for mass visibility. Whether it's an eye-catching cab wrap in Mumbai or a branded Uber cruising through Delhi, transit media ensures your brand message travels

cab wraps

Maximizing Brand Visibility with Cab Wraps: Tips and Tricks

When it comes to outdoor advertising, few formats offer the dynamic impact and urban coverage of cab wraps. As city streets become more crowded and consumers more mobile, brands are turning to vehicle wrap advertising to ensure their message travels with the people they want to reach. Whether you're new

Lytads

The Power of Contextual Messaging: Elevating Taxi Top Advertising with LytAds

In the dynamic world of Out-of-Home (OOH) advertising, the ability to capture attention and resonate with viewers is paramount. The streets are flooded with static messages, but your brand can stand above the clutter. Let's explore how you can leverage contextual messages on taxi top screens with the help of

Wrap2earn

Unlocking Diverse Audiences With Mumbai Cab Ads

Unlocking Diverse Audiences With Mumbai Cab Ads Mumbai, the city of dreams, is home to a population density of 20,482 people per square kilometer. This bustling metropolis offers an array of advertising mediums, yet one stands out as unique and impactful - Cab Advertising. In this era of tech-enabled

Case study

Diverse Creatives, Lasting Impact: RT News' Indian Market Domination

Introduction In the dynamic realm of media and news dissemination, RT News, a formidable media entity, embarked on an innovative journey to capture the attention of the Indian audience. Collaborating with Wrap2Earn, a leading player in car advertising, RT News aimed to make a lasting impact through a distinctive cab

Case study

Wrap and Roll: LIC's Car Advertising Campaign with Wrap2Earn

Introduction: In today's competitive world, innovative advertising methods have become crucial to building brand visibility and engaging the target audience effectively. One such method in India is car branding. Car branding in India is on the rise, with companies increasingly utilizing this unique advertising platform. LIC's collaboration with Wrap2Earn for

Case study

Transforming ONDC's Brand Visibility: A Wrap2Earn Cab Branding Campaign

Introduction: ONDC (Open Network for Digital Commerce) is a tech-based initiative to transform the way e-commerce functions in the country by enabling e-commerce through an open protocol based on open-source specifications. In the bustling urban landscape of Bangalore, ONDC, sought to embark on a journey to enhance its brand awareness,

Case study

Cityscape Canvas: Prince Pipe's Bold Cab Branding Move in Mumbai

Introduction In a nation where water demand is ever on the rise, Prince Pipe emerges as a beacon of innovation in plumbing, irrigation, and sewerage technologies. With over 7200 SKUs, they offer an extensive selection that caters to diverse needs. A Bold Vision Prince Pipe had a clear vision: they

Lytads

Level Up With LytAds' Hyper-local Advertising

For small brands or stores, the support and loyalty of local communities are vital for sustainable growth. These brands often have a clear focus on specific areas they wish to target. But, the pressing question remains: How can they strategically and efficiently connect with these chosen communities? Hyperlocal advertising brings

Lytads

Programmatic advertising trends

Firstly, let’s understand Programmatic advertising before we dwell in detail about its various trend-settings.  Programmatic advertising is an easy and transparent facilitation for buying and selling advertising space in digital media outlets, namely: websites, apps, digital out-of-home screens, etc. Programmatic media buying involves buying an ad space online, in

Lytads

Is Low-Cost Outdoor Advertising Possible?

Think of outdoor advertising as an investment or a heavy expense that can only be afforded by businesses with deep pockets? Out-of-home ads or OOH ads are crucial parts of marketing, to build brand recognition and brand recall value enabling their sales effort. However, the very expensive billboards, hoardings, and

Lytads

What is Taxi Top Advertising?

Taxi ads are quite popular in cities like New York, Boston, Chicago, Los Angeles, etc. Just search "Taxi in New York" on Google and you will instantly realize how popular it is! To get people's attention, advertisements are displayed on digital screens at eye level on the roof of cabs.

Lytads

Take a ride with Programmatic DOOH

“Change is inevitable, Growth is Optional”. With this famous quote in mind, we will be accessing the changing landscape of DOOH and how a brand’s growth depends on it! It is a well-known fact that Out-Of-Home or Outdoor Advertising has been of paramount importance when it comes to ‘getting

Lytads

Digital Taxi Tops are taking over the World

Driven by busy schedules, people are in transit 2 to 3 hours a day on a daily basis, traveling to and from work, shopping, visiting places, etc. Considering that, along with the attention span of human beings reduced to a mere 8 seconds; mostly dedicated to their mobile screens scrolling

Lytads

Importance of Hyperlocal Advertising

There has been a big change in the work culture of people along with a change in consumer behavior (shortened attention span), advertisers and businesses alike are being seen changing their ways to reach out to their target audience. DOOH in the form of Digital Billboards and Taxi Top Screen