Case study Targeted Advertising Success: How Hyperice Conquered the Mumbai Market with LytAds Introduction: In a competitive market like sports recovery equipment, standing out and reaching your target audience can be a challenge. Hyperice, a leading brand in the industry, understood this and devised a strategic marketing campaign with LytAds, a street-level taxi-top advertising media platform. Strategic Objectives: Hyperice aimed to achieve three
Case study PawsThePataka: How LytAds & HUFT Raised Awareness for Animal Welfare During Diwali Introduction: Diwali, the festival of lights, is a time for celebration and joy. However, the loud noises and air pollution associated with fireworks can be distressing for animals, causing anxiety, disorientation, and even physical harm. Recognizing this concern, LytAds, a leading taxi-top advertising platform, partnered with HUFT, an animal welfare
Case study Turning Vegan Doesn't Have to Be Hard: Peta Proves It with LytAds Introduction For many people, transitioning to a vegan lifestyle can seem daunting. Concerns about finding delicious and convenient vegan options, as well as the perceived higher cost, often act as barriers. Recognizing these misconceptions, animal rights organization Peta partnered with LytAds to launch a unique campaign aimed at debunking these
Case study Wrap2Earn: How Onsitego Wrapped Its Way to Brand Domination Introduction: In today's competitive market, cutting through the noise and building brand awareness is critical. Onsitego, India’s leading device care provider offering extended warranties and device protection plans, faced this challenge head-on. Their solution? Wrap2Earn’s car advertising campaign transforming cars into branded moving billboards across major Indian cities.
Case study Godrej AER x Wrap2Earn: A Case Study in Sensory Branding and Impulse Purchase Introduction: In today's competitive market, brands are constantly seeking innovative ways to capture consumer attention and drive sales. Godrej AER, a leading air freshener brand in India, partnered with Wrap2Earn to create a unique campaign that combined sensory branding, product experience, and impulse purchase. This case study delves into the
Case study LytAds x Zepto: A Case Study in Hyperlocal Success In today's fast-paced world, capturing customer attention requires innovative and targeted marketing strategies. Zepto, known for its lightning-fast grocery delivery service, aimed to enhance brand visibility and masses. With LytAds, they embarked on a multi-channel campaign that leveraged the power of OOH advertising to align with their existing marketing efforts
Case study Buzzing with Success: How BuzzOmni Amplified Lollapalooza in Mumbai Introduction: Mumbai's music scene buzzed with anticipation in the weeks leading up to Lollapalooza 2024. But with a sea of festivals vying for attention, how could Lollapalooza stand out and leave an impact? Their strategic campaign not only amplified the festival's presence but also cemented its position as the hottest
Case study More Than Just Ads: Dabur Odonil's In-Cab Experience Winning Hearts Introduction: Monsoons often bring unwanted guests - puddles, traffic jams, and yes, stubborn car odours. But what if a brand saw this rainy season as an opportunity, not an obstacle? That's exactly what Dabur Odonil did. Forget umbrellas and raincoats, this campaign offered a solution tailored for the season -
Outdoor Advertising JSW Neosteel x BuzzOmni Case Study: Amplifying Brand Presence in Karnataka Introduction: JSW Neosteel, a leading player in the TMT bar industry, sought to significantly elevate its brand awareness and positioning in Karnataka. To achieve this, they partnered with BuzzOmni, a leading outdoor advertising agency, to develop and execute a strategic large-format outdoor campaign. Goals: The campaign was designed to address
Case study How Zixa x BuzzOmni's Bus Branding Campaign Powered Pain Relief Awareness Introduction: Imagine your brand cruising by on every corner, literally. That's exactly what Zixa, a rising star in the pain relief market, achieved with their incredible bus branding campaign, masterfully orchestrated by BuzzOmni. In a quest to conquer the streets and conquer chronic pain, Zixa set out to elevate brand
Case study LytAds: How Cloud9 Scored Big with Cricket Fever Introduction: In the dynamic world of energy drinks, standing out from the pack takes more than just caffeine. Cloud9, a rising star in the budget-friendly beverage scene, knew this all too well. So, when the Cricket World Cup fever gripped the nation, they devised a campaign as electrifying as the
Case study Beyond Billboards: Ambi Pur's Olfactory Adventure in Cab Advertising Introduction: Forget traffic jams and stale air, imagine your next cab ride as a portal to a refreshing oasis. That's what Ambi Pur, the iconic brand of air freshener products, achieved with their innovative "Wrap2Earn" campaign. This multi-sensory experience redefined the taxi commute and took brand engagement to a whole
Case study JP Infra Takes Mira Road by Storm with LytAds Taxi Top Digital Screens Introduction: In the bustling metropolis of Mumbai, where brands battle for attention, JP Infra, a leading real estate developer, needed a strategic way to cut through the noise and to launch their new property in Mira Road with a bang, and generate significant buzz and excitement amongst potential buyers. This
Case study Diverse Creatives, Lasting Impact: RT News' Indian Market Domination Introduction In the dynamic realm of media and news dissemination, RT News, a formidable media entity, embarked on an innovative journey to capture the attention of the Indian audience. Collaborating with Wrap2Earn, a leading player in car advertising, RT News aimed to make a lasting impact through a distinctive cab
Case study Lakshya Event's Shopper's Mela: A Case Study in Effective Outdoor Advertising Introduction: Making a lasting impression is paramount in the dynamic world of fashion and lifestyle exhibitions. Lakshya Event's Shopper's Mela-Fashion & Lifestyle Exhibition embraced this challenge with a meticulously planned out-of-home marketing campaign that created a memorable experience in the minds of the audience. In this blog, we unravel the
Case study Wrap and Roll: LIC's Car Advertising Campaign with Wrap2Earn Introduction: In today's competitive world, innovative advertising methods have become crucial to building brand visibility and engaging the target audience effectively. One such method in India is car branding. Car branding in India is on the rise, with companies increasingly utilizing this unique advertising platform. LIC's collaboration with Wrap2Earn for
Case study Pizza Hut's Recipe for Success: Geo-Targeting with LytAds In the fast-paced world of advertising, the key to standing out lies in strategic planning, innovative solutions, and cutting-edge technology. Pizza Hut, a household name in the food industry, recently demonstrated how these elements can come together seamlessly in a successful advertising campaign for its store launch. Let's dive into
Case study Transforming ONDC's Brand Visibility: A Wrap2Earn Cab Branding Campaign Introduction: ONDC (Open Network for Digital Commerce) is a tech-based initiative to transform the way e-commerce functions in the country by enabling e-commerce through an open protocol based on open-source specifications. In the bustling urban landscape of Bangalore, ONDC, sought to embark on a journey to enhance its brand awareness,
Case study Cityscape Canvas: Prince Pipe's Bold Cab Branding Move in Mumbai Introduction In a nation where water demand is ever on the rise, Prince Pipe emerges as a beacon of innovation in plumbing, irrigation, and sewerage technologies. With over 7200 SKUs, they offer an extensive selection that caters to diverse needs. A Bold Vision Prince Pipe had a clear vision: they
Case study Prescon Homes: A Colorful Roadmap to Brand Visibility in Mumbai Introduction: Prescon Homes, India's preferred real estate developer, has established a strong reputation for superior quality construction, delightful customer experiences, and timely project delivery. With over 2000 happy families settled in Prescon homes nationwide, their unmatched goodwill speaks volumes. Seeking to promote their Mahim properties and target working-class professionals, Prescon
Case study From Streets to Memories: FDC Electral's Vibrant Cab Wrap Journey Introduction FDC, the pioneering manufacturer of the WHO-approved Oral Rehydration Salts (ORS) known as Electral, has emerged as a game-changer in the fight against preventable deaths caused by diarrhoeal dehydration. With their innovative product and exceptional marketing strategies, FDC has successfully transformed Electral into a trusted household name. Partnering up
Case study Switching to a better world with GM Modular & Wrap2Earn! GM Modular is a brand that has given switch manufacturing an entirely new identity in India with its path-breaking innovations and accessories. GM Modular sought to highlight their unique products as well as make an impact by promoting their involvement at 'ACE Tech Conference 2022'. Their objective was clear: reach